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Go Back to www.WebWholesalerMagazine.com FEATURES Conklin Fashions


CONKLIN FASHIONS off ers 10,000 diff erent products, such as earrings, necklaces, bracelets, pins, novelty items, body jewelry, sunglasses, and reading accessories available at heavily discounted wholesale prices. Off ering both generic and name brand department store jewelry, as well as close- outs, Conklin has an enormous line of mer- chandise, highlighted by thousands of diff er- ent styles of earrings. Most items are avail- able by the dozen, usu- ally with free shipping and a free display. According


to


owner Jerry Conk- lin, Conklin Fashions stands out from the competition because the wholesaler sells its products at such low prices. “Would you fi ll your car or truck with gas at 36 cents a gal- lon?” he asks. “T is is what we do at Conklin Fashions, sell jewelry wholesale for ten cents on the dollar. A lot of the items that we sell, you would normally see in a department store for $15. I sell them everyday for 62 cents. We’re talking less than fi ve cents on the dollar there.” Cur- rently, Conklin Fashions has a liquidation sale on a


very popular line of children’s jewelry that is marked between four and six dollars retail. “We’re selling it for 28 cents apiece. If you take some of our depart- ment store goods, in eyewear, sunglasses, and read- ing glasses, we’ve got some huge margins that our retailers can’t make anywhere else on other items,” notes Conklin. The wholesaler’s


“This is what we do at Conklin Fashions, sell jewelry wholesale for ten cents on the dollar.”


Jerry Conklin, owner of Conklin Fashions


150,000-square-foot main warehouse is completely fi lled to the brim, which Conklin notes is especially remarkable due to the size of the merchan- dise, as jewelry takes up far less space than furniture or other big ticket items. With a warehouse that is six stories high and fea- tures fourteen load- ing docks, Conklin Fashions has quickly grown over the past 26 years from an ini- tial investment of $50 to four major build- ings in Bainbridge, NY. “We’ve grown because our customers’ needs have grown, and we have successfully ful-


fi lled those needs,” Conklin adds. “T ey’ve asked us to branch into diff erent areas. If you’re selling earrings to a customer, and know they could use


Continued On 34  32 March 2012


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