EVENTS
was Grohe for Grohe Digital, a truly
innovative technology with intuitive operation that puts personalised settings and effortless control at the user’s fingertips. Bathroom manufacturers were also the focus for The Sleep Event’s one-day ‘Made In Italy’ showcase, hosted by Assobagno in partnership with I Saloni. Representatives from a selection of Italy’s leading brands, including Teuco, Jacuzzi Europe, Rapsel, and Inda were on hand to introduce their products in intimate one-to-one meetings.
EXHIBITORS
Over 150 handpicked exhibitors used The Sleep Event as a platform to launch their latest designs and announce new projects. Villeroy & Boch showcased its 360° service, a new concept aimed at professional planners, architects and developers; Swiss bathroom manufacturer Laufen exhibited for the first time to unveil its Palace and Living Square collections designed specifically for hotels; Bette presented its BetteOne Relax bathtub shaped like a reclining chair; and Hansgrohe showed a selection of new products from its Hansgrohe and Axor brands to inspire specifiers looking for high quality designs that meet the demanding requirements of the hotel sector.
In the centre of the main exhibition floor, Morgan Furniture unveiled the bold and contemporary Metro chairs with button back detail; Encompass exhibited designs from one of Europe’s largest outdoor furniture manufacturers, Royal Botania; Twyford announced the innovative Rimfree WC; and
Mivan announced securing the c£3.5m contract to fit-out ME London, a new development from Melia Hotels.
Gemma Butler, Brand Director, commented on the event’s positive outcome and took the opportunity to announce further international expansion following the successful launch of a conference for the Indian hotel market: “We’re extremely pleased to have welcomed so many visitors to this year’s event. An area of the show that is unrivalled is our content, such as the Sleepotel, Conference and Seminar Theatre
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and it’s something we continually develop to ensure that our visitors remain inspired and are able to discover the latest industry developments when they visit the show. “Our increase in visitors only strengthens our position as Europe’s leading show for the high-end hotel design industry and perfectly positions us to expand our brands into international territories such as our launch into India this year with the Sleep Event Conference India and our expansion into China in 2012 with the Sleep Event China being incorporated into the established Hotelex.”
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