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complexity, bigger scale and multi colour, whereas Europe is more restrained.” Forbo’s Julie Dempster adds: “Suppliers are noticing a new interest in random lay designs, particularly in neutral palettes with softer designs for large scale applications. There has certainly been a shift from the more geometric to free-flowing spherical designs that are very organic, making for a softer and more sophisticated visual statement.” Bolon’s Creative Director Marie


Eklund reports an increased desire for “more playfulness” when it comes to colours, patterns and new materials. This is demonstrated by Kevin Jackson, UK National Tiles Sales Manager at RAK Ceramics, and Harvey Booth, UK Sales Manager at Kährs, who describe the popularity of metallic floorcoverings in both ceramic and wood. Explains Booth: “Rather


than discreetly complementing the timber, as has been the trend until fairly recently, new floors are making a big natural style statement of their own. We’ll be introducing some boutique-style metallic floors with a high gloss finish later this year.” Sleeper’s experts also reported an increase


in the request for sustainable products with Forbo stating: “With a key focus now on environmental impact and sustainability, specifiers are demanding more in the way of environmental credentials from products than ever before – and flooring is certainly no exception.” Marie Eklund at Bolon adds that


sustainable products are an “absolutely essential factor for any purchasing in the future” and boasts that its woven vinyl floorcoverings exceed the requirements of current legislation and industry standards


through energy efficient production and recycling. Eklund also believes that: “Bolon will be the future alternative to textile flooring through such strong arguments as economy, environment, design and durability. “Bolon flooring is comfortable, sound insulating, easy to clean from stains, and has a very long service life, which is important to consider from both an economical and an environmental aspect,” she adds. Dempster sums up by stating: “Ultimately,


when looking at floorcoverings, designers and end users alike are being motivated and encouraged more than ever to focus on products based on the three principles of good design, solid economical benefits and best ecological performance.”


Turn the page for the latest product launches and case studies from flooring suppliers.


Floorcoverings Future WWW.SLEEPERMAGAZINE.COM JANUARY / FEBRUARY 2012 119


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