PRODUCT PROFILE
experts. Whether this be through innovative production techniques, green initiatives, or services that enable designers to create their own bespoke floorcoverings, it is aesthetics that are driving developments. “The ability to create a wide variety of
D
styles has been crucial to our company this year as we’ve been contracted to tailor concepts to diverse world tastes, from clean contemporary geometric patterns to opulent Aubusson style,” explains Anthony Hickman, Design Manager at Ulster Carpets. “In such a creative environment, we see little evidence of a willingness to conform to pre-set trends except when it comes to colour.” Julie Dempster, Marketing Manager at
ifferentiation through design is the key to being one step ahead in the flooring industry, according to Sleeper’s panel of
Forbo Flooring Systems believes that even colour trends are discarded when custom options are available: “Satisfying this desire for differentiation is the trend for custom colouring where clients are increasingly asking for flooring that matches their exact colour specifications – whether to project a specific brand identity or simply to reflect a particularly stunning shade than runs throughout the styling of their interior fixtures and finishes. “The idea of flooring manufacturers giving
designers the freedom to blend, fuse and create spaces with individual characteristics is becoming increasingly popular,” she adds, concluding that suppliers are being pushed to be especially clever with their design foundations. Investment in technology has enabled Brintons to offer new designs that produce
photo-realistic and three-dimensional definition in Axminster carpets. The revolutionary 24-colour High Definition Weave has redefined the detail that can be woven into carpet and will allow for increased customisation, a trend that Global Design Director, John Bain believes will dominate in 2012. “High Definition Weave gives our clients more scope to interpret their own imagination,” he explains. “This brings increased flexibility in design and our colour matching facilities allow us to match any colour... The possibilities are endless.” Looking to specific trends, Bain believes
that in the UK, major events such as the Queen’s Diamond Jubilee and the London 2012 Olympics will have an impact on colour leading to stronger more saturated positive hues. He also predicts: “Pattern in USA hospitality is moving towards more
Pic: Courtesy of Bolon 118 JANUARY / FEBRUARY 2012
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