PROPERTYevent
PROPERTYdrum has teamed up with leading social media and digital agency Powershift Media Group to bring you a one day social media conference which will introduce you to the subject of social media as it applies to estate agency, lettings and auctions – the strategy, the tools and how it can increase leads and generate buzz around your company or brand.
On the day, you will also be able to meet
our speakers and some of the leading suppliers of services in this area, especially relating to the property industry. Our venue is Savoy Place, located on the
banks of the River Thames, next to the Savoy Hotel. Savoy Place is the home of the Institution of Engineering and Technology; it offers the very latest audio visual technology and communications systems. There can be few buildings that are more appropriate for such an event! In this superb setting, you will enjoy the
luxury of a first class lecture theatre, spacious, elegant exhibition facilities and an excellent lunch.
topics covered
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What social media is and why you cannot afford to ignore it
How social media is relevant to the property industry
An understanding of the different social platforms and what they are best used for
The importance of your own content and style
Finding and connecting with your prospects and customers
Technology solutions for social media success
How social media can help your SEO efforts and help you to be more visible in any Google search
A quick-start guide for you to start using social media in your business – immediately!
The conference
will be led by Tracy Falke, Director of Social and SEO at Powershift Media Group. Tracy has been involved with digital marketing for the past decade, and has helped
organisations both large and small to navigate the social web, define their online voice and connect successfully with customers and prospects. Tracy will be joined by experts who will
be able to lead you through the social media maze, so you’ll come away with a practical understanding of why and how to use social media to meet your business objectives as well as ideas on how to get started. And after the event, you’ll be given
access to our exclusive online community where you can download white papers and further information, ask our experts questions online and discuss your successes and queries with your peers.
conference programme Tracy Falke, a leading strategist and speaker on social media, will lead the day. Social media industry speakers will present our fast moving programme with sessions as follows (subject to change):
9.00am – 10.00am Registration and exhibition viewing
10.00am ConferenCe opens What is Social Media and why you cannot affored to ignore it. An overview of what Social Media is and the impact it is having on lead generation, customer behaviour and marketing insight. By the end of the session, you’ll have a compelling business case for implementing social media in your agency.
Dipping your toe in? How should my property business engage in social media? Wondering how to get started? Without a map, how do you know where you’re going? In this session, we’ll align social media with key business objectives. We’ll take you through strategy planning
and give you the questions to ask of your business to ensure you get it right from the start.
The Big 4 – an overview of your new marketing channels. You’ve all heard of them –Facebook, Twitter, YouTube and LinkedIn to name but a few. But each platform has it’s own identity and offers different benefits for you as a marketer. In this session, we’ll take you through the
main four social platforms and give you direction and insight into when to use them and the best practice for success.
Tracy Falke
Coffee and exhibition viewing
Social content strategies for the property industry Content is at the heart of social media success. But what if you don’t have time to constantly create content, make videos or blog? We’ll show you how to look at content in a new way and explain how in just 15 minutes a day, you can get your brand out there and be a content king.
LUnCh & exhibition viewing
Finding your communities. Where are your potential customers online? Relevance is key to long term, meaningful relationships online, so pumping out content to everyone isn’t going to work! In this session, we’ll look at the tools you’ll need to find out where your potential customers are congregating online and the best ways to engage with them.
Measuring success against business goals. The key to all marketing campaigns is to measure and iterate. But how do you quantify the new interactions of liking or sharing? We’ll discuss the new landscape of metrics and why and how they relate to your business.
afternoon tea & exhibition vieiwing
Owning the search page – SEO & social In a competitive marketplace, you need to be as visible on Google as possible. For your company name, you should definitely ‘own the search page’. In this session, we’ll give you take-away tips on what you should be doing to ensure people see what you want them to when they ‘Google’ you and why social media is a key part of SEO.
4.00pm - 4.30pm Social success stories. What do you need to know to be a social media success story? We take a look at the best and the worst of B2C social media examples and give you four elements of social media success for you to take away and get you started.
Tickets for the event are £130 + VAT book soon as places are limited! More news and detail in next month’s issue of PROPERTYdrum. Booking open now online at
www.propertydrum.com/categories/conference
Keep up with programme online at:
www.propertydrum.com/categories/conference
PROPERTYdrum MARCH 2011 11
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