PROPERTYevent
Social Media Marketing PROPERTYdrum presents the social
networking conference you have asked for
Join us for the first PROPERTYdrum Social Media Conference in association with PowerShift Media Group Wednesday 15th June 2011 At Savoy Place, London WC2R 0BL
F
acebook, Twitter, Linkedin, YouTube, Flickr. We’re all aware of the social media revolution, but are you aware that you can use it to drive your business and put your brand at the centre of the
conversation? Social media is no longer something that kids use to connect with their friends – it’s a key part of a successful online marketing strategy. Over half a billion people use Facebook so it’s more than likely that your prospects and customers are there or in some, or all, of the key social networks. This conference will give you the key to reach and engage with them and give you an edge in the most cost-effective marketing you could ever do – start building your network now. Property is, perhaps, more than any
other business, a ‘people’ business. Buyers, sellers, landlords and tenants usually like to form some sort of relationship with their agent so that they understand the way the whole process works, ensuring that the transaction is smooth. After a successful transaction, happy clients will tell others about their experience and the service they received – and they will also be very happy to mention any problems. These conversations now often happen
on Facebook or Twitter and the effect can be instantly good – or devastating. It sends a rapid summary of their views of the agent who helped – or failed – to help them. That is one side of the coin. The other
side is that social media is a brilliant and positive way to communicate with your customers and prospects, assert your position as an expert in your field and location, and connect with audiences you may not have been able to reach with traditional marketing. If you feel you are out of the social media
loop, and opportunities are passing you by, this conference is for you.
10 MARCH 2011 PROPERTYdrum
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