LETTINGSnews
RENTS Highest rents in Western Europe
The UK is the most expensive country in Western Europe for flatsharers, according to
easyroommate.co.uk. With flatmates paying £360
per month on average, UK sharers pay at least five per cent more per month than Europeans, according to easyroommate’s analysis of 33,000 UK, French, Italian and Spanish rents. The average rent in the UK is 56 per cent higher than that in Spain, where the average room costs £230 per month a difference of £129 per month. France is the second most expensive country for renters with an average room rent of £342 per month, followed by Italy, where rents are £282 pcm, 22 per cent cheaper than here. Jonathan Moore, director of
easyroommate.co.uk, comments, “Flatsharers in the UK face much higher bills at the end of the month than their European counterparts. The combination of unaffordably high house prices
SOCIAL MEDIA
Northwood network goes social Marketplace data and
industry trends is now available to landlords via Northwood UK’s
new Facebook and Twitter platforms. The nationwide property
with the ongoing lending crunch in the UK is leaving hundreds of thousands of frustrated buyers dependent on rental accommodation. With nearly 100,000 tenants in the last year alone moving into the flatshare sector, growing demand for cheaper accommodation options is driving up the cost. The steady strengthening of the pound against the Euro in the last six months has played a role, but it is not the main driving force behind the gulf.”
franchise provides up-to-the- minute information from its 75 offices and 10,000 landlords on its Twitter feed, @ northwooduk and Facebook page,
facebook.com/ NorthwoodUK.
Letting industry trends such
as increases in rent arrears and tenant evictions will provide Northwood customers with the benefit of expert knowledge to help inform their decisions. “We can broadcast
important information about the lettings industry as it happens, ensuring our customers are well informed about any changes that may affect them,” says Nick Cooper MD of Northwood.
“The growing influence of social media has transformed the way people interact with letting agents and created a need for agents to expand their online visibility. “Online search portals and smart phones means people do most of their house-hunting on the go while checking their personal newsfeeds and profiles updates. “By expanding the
Northwood service to Facebook and Twitter, we are making it as convenient as possible for our tenants and landlords to get in touch. “The addition of
Northwood’s social media channels also provides easily accessible platforms which can be used as points of reference for anyone looking for more information on lettings and property sales.” Northwood has a network of 75 offices.
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www.getrentpro.com PROPERTYdrum JANUARY 2012 59
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