CONTENTS JANUARY 2012
6 NEWSbeat UK homes are dangerous, listed property owners flout the law, fraudsters
arrested in SDLT scam... never a dull news day in the property world.
8 PROPERTYdrum Events in 2012 More news about the PROPERTYdrum events calendar which is taking shape nicely for 2012.
COVER FEATURE All smiles as Prime 14
Minister launches his Housing Strategy.
46
Branching out? It’s still possible!
10 Happy New Year! Predictions for all Will 2012 be good, bad, indifferent, or maybe even downright impossible? We asked and the readers have answered.
14 Laying the foundations A Housing Strategy for England is launched by the Government,
winning support from all, but only if they actually do what they say they will do – and it works.
20 The PROPERTYdrum Shopfitting Challenge In Part 2 of our challenge to the UK’s leading designers, we ask,
“What could you do for an agency with a ‘decent’ budget?” The answers were impressive!
33 How to have the tactical advantage Information is king, goes the old saying. Now, in many cases, there is
more information available than we need, but as an agent, this is the data that you need to be ahead of the game.
34 The Ombudsman says... Take care with vulnerable customers, says Christopher Hamer, they need
your respect and understanding.
36 In the palm of their hands Your success could lie, in part, the palm of your clients’ hands. Everyone’s using mobile now and if your website isn’t optimised you could be missing out.
41 The social contact In a couple of years, social media will be totally integrated to your
8
A new look for you in 2012?
4 JANUARY 2012 PROPERTYdrum
Conference Expo Awards.
marketing plan, but right now, we’re still learning. Fitz-Gibbon have learnt well and have their social marketing strategy firmly in place.
42 Agents in the community Cakes and fish and chips have been consumed by men with huge
moustaches while riding bikes in Paris and running in New York. It’s crazy, but it raises money for good causes.
46 Branching out in 2012 What are your plans for next year? Batten down the hatches and hope
for the best? Or be bold and branch out, investing in the future? Andrea Kirkby finds that the banks are lending money for expansion, so long as you approach them in the right way. You have to have a plan. A good plan.
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