SHOPfitting
Vis-Com’s design for this Fine & Country branch was created within a very tight budget – but it doesn’t look like it!’
Kremer SignS Kremer Signs’ specialist area is in the external office fascia signs, along with any internal wall mounted signage. If they are given a tight budget to work to on a small office, they still carry through the same procedure of listening to the clients requirements, surveying with artist impressions then delivering the job. Unlike many of their competitors, Kremer manufacture directly
to the estate agent’s requirements so are able to remain very competitive on pricing. While some of competitors offer more of a project management service/ design for complete refurbishment this isn’t always what is needed. The most important thing is not to install a sign that will look out of place; remember it’s not a trucker’s café, but an estate agency! To ensure your office is given a high street presence Kremer always suggest illumination for your fascia, normally a parabeam (strip) light above the sign will be enough, especially on a tight budget. The external sign will be made from a composite aluminium sign tray with either CNC stand off lettering in 5mm Perspex or vinyl graphic decoration. Your external signage is key to looking professional, standing out
by using illumination and vibrant colours (even with a smaller budget) and Kremer Signs are able to match the branding of your for sale boards/ to let boards to offer an excellent corporate image for your area.
ViS-COm The Fine & Country brand appeals to a particular niche, which is usually the upper end of the market, but this particular client wanted the full office refurbishment to reflect this upmarket image on a very tight budget of under £20k. This included cladding the front of the office to support the
traditional look and make it stand out in a modern shopping parade. The street presence was further enhanced by putting 32 spot lights on the high impact window display on which the hook on and off pockets were all A3 landscape. Gold leaf was used on both the fascia and internal graphics to
give the office a timeless elegance with a modern twist. Walnut was selected with mirror finish stainless steel legs and
brushed stainless steel modesty panels, these were complemented with cream leather client chairs with walnut and stainless steel detailing –smart and very stylish. The soft seating area was a design to enable clients to sit in
comfort and discuss their requirements with the agent, again the cream leather chair, walnut and stainless steel. The final look was a timeless classic design which appealed to their discerning clients – and within budget.
Cool and uncluttered, totally reflecting the corporate branding. PROPERTYdrum DECEMBER 2011 19
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