SHOPfitting
Any business has to shout ‘hey look at me, I’m different and so much better than all the others!’
and better than all the others” and from what we can see here Robinson Residential has done just that. Blending black leather seating with violet tinted low level perspex window displays for example, with trendy chairs in the reception area. Whichever way at look at it, even if most buyers find their way
to a particular estate agency via the internet, sellers or landlords mostly choose their first agent by the appearance of their office however subliminal this might be, so getting it right is crucial.
FairField displays First impressions count and when budgets are tight it is the view from the street which matters. Fairfield developed a window concept two metres wide with a
display based on A4 portraits. “How many properties can I get into the window?” is often the first question asked. One way is to pack the window full of properties and block the interior view. The other is a combination of a central low-level presentation with a full height display on the outer edges, displaying 16 properties. The contemporary design creates an inviting window and a
comfortable working environment. A digital screen can be positioned in the middle of the window, perhaps a simple media player – highly effective and inexpensive – displaying a large number of properties. A4 acrylic pockets are suspended on cables with a powerful
spot light to illuminate the properties. These can be angled back into the office to give a gentle curve which enhances the appearance of the central display. Agents like to have the very latest designs so the one metre wide
Zettu, a stunning low level free-standing unit in a high gloss white, is positioned in the middle of the window. Eight A4 properties are displayed with silver curved LED spots for added sparkle. Zettu can be upgraded with glowing LED Light Pockets, which can be assembled by anyone in under five minutes – ideal for agents who wish to do their own installation to save money. The finishing touches make a real difference so Fairfield
have integrated the feature lighting; the same design lamp is used for window displays, interior property details, logo panel and feature map.
Finishing touches in Fairfield’s cool design make all the difference. There are three feature areas. On the left, horizontal rods are
wall mounted with A4 hook-on acrylic pockets, either for single property details or as leaflet dispensers. On the right a large map is mounted onto an acrylic panel with attractive satin chrome studs. The map is custom coloured to reflect the brand. To give depth a large logo panel is positioned on the back wall
with directional spotlights to add sparkle. This creates a focal point from the window for the eye and reinforces the brand.
14 DECEMBER 2011 PROPERTYdrum
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