SHOPfitting


Robinson element proposals R e s i d e n t i a l D C C Lighting unit to be positioned above the proposed window displays. Light units to measure 1100 x 680mm.


D Wall map example of detail and coverage. Map image to have an inverted duotone effect applied using the new corporate purple of the Robinson logo, which is then produced in various hues as shown.


E Contemporary client and negociator chairs finished in black leather with chrome arm and base detailing. F Contemporary reception seating finished in a split white and black fabric to produce a crisp and modern feel.


F


A Rectangular 1600mm desk units finished in Oak laminate. Desk units to have beam and leg cable management features and full width frosted modesty panels.


B Window displays finished in frosted violet acyrlic and supported on brushed steel legs.


E


G


G Commercial grade purple carpet to be used in the reception area with a gradual curve shape to define the reception / Hot Desk area.


H Oak laminate flooring to run throughout the remainder of the office and through to the meeting area.


H Robinson Residential Parkway House, Sheen Lanes, East Sheen, SW14 8LS element proposals 29.07.10 DBS/RR/005 000 NTS


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C


MPL must understand the individuality and tastes of the owners and create a design that suits!’


Robinson


floorplan proposals - opt.1 element key:


A Coir entrance mat with new Robinson logo printed in black.


B Reception area.


C Black leather tub chairs and a single glass coffee table to be positioned in reception area.


D Timber laminate flooring.


E Desk units finished in an Oak veneer with under desk pedestal units to the end of each. Desks to have silver leg detailing. Full length frosted modesty panels to be supplied with the new Robinsons branding applied in vinyl.


F New full height straight stud wall to create a seperate meeting area and storage. Wall to have an illuminated Robinson logo recessed into the surface to create a feature visable from the pavement.


G Meeting table positioned in meeting area, finished to match the negociator desking.


H Large wall art to be applied directly to wall as a printed vinyl. Image to run from floor to ceiling.


I Map image to be applied to the face of a frostee violet acrylic panel to match the window panels with the map data finished in an inverted duotone effect using the new Robinson corporate colours.


J Contemporary client and negociator seating. Client and negociator chairs to be finished in black leather.


K Window displays to consist of translucent purple acrylic panels with A3+ Landscape and A4 portrait Flexi pockets, allowing the layout of each to be changed on a daily basis. Panels held on angled brushed steel tubular supports with circular floor fixing plates to match.


1600mm


1200mm meeting table


G F 1600mm A D B C


F Section of stud wall with recessed illuminated logo. Logo to be centred between left hand wall and new dooro to the right.


H Wall art to be produced as a digital print applied directly to wall. acrylic wall map I Wall map feature panel. R e s i d e n t i a l


I K


Hot Desk 1600mm


1600mm H plasma screen large


Large wall art


Robinson Residential


Parkway House, Sheen Lanes, East Sheen, SW14 8LS


floorplan proposals - opt.1


09.08.10


DBS/RR/006


000


1:50 on A3


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C


Tight Budget – a brand new startup estate agency with a lease on a small high street premises and three staff. They want it to look smart and sassy, contemporary, welcoming, workable, with good window fittings and a few inexpensive eye catching features. It’s in a busy high street location in Eastbourne. They don’t yet have a logo but would quite like it to be seaside colours to reflect their location. Here’s what they came up with:


MPL InterIors “Question – What separates and makes people individuals? Answer – simply personality and from that comes character and style and this is exactly the same with businesses,” says Mike Simons of MPL. An average month might see as many as five new start-up estate agents seeking the assistance of MPL for branding and design. MPL encourage clients to think of their own company name – something really personal – but after that it’s MPL’s job to understand the individuality and tastes of the owners and create a brand identity and design for the office that captures everyone’s


imagination and suits the target market and available budget. This is exactly what happened when Robinson Residential


opened for business last autumn. MPL started with designs for the all important For Sale boards that so many graphic design firms rarely think about – until it’s too late and then get them wrong (says Mike). Get the boards right and the rest is easy, with something so vitally important as branding. Although starting from scratch and with a need to watch the


costs Robinson Residential were after a blend of modernity and elegance so MPL used a traditional font for the name with a vibrant and contemporary colour scheme and then added some dramatic features to the interior design which otherwise was to say sophistication and class in small print. An eye on the branding of established competition cannot


be forgotten and a clear understanding is needed of your target market and what type of office environment will make them feel most comfortable without, of course, being pretentious or, come to that, breaking the bank. Any new business has to shout “hey look at me I’m different


PROPERTYdrum DECEMBER 2011 13


side filer 2 draw


side filer 2 draw


photocopier


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