e-FOREX : INTERVIEW
e-FX truly makes an organisation’s transactions more transparent. By employing a well defined cash- flow structure or portfolio management structure, inefficiencies, weak spots or unhedged exposures can easily be identified and managed. To invest in electronic systems, all the way from back office to front office you become less dependent on specific persons and of course minimise time and operational risk involved in risk managing your FX exposure. e-FX is most definitely a strategic asset, both for buys-side and sell side firms, and when such an investment is well executed, it can transform a business.
What feedback have your clients been giving you on where they would like the resources of SEB to be focused on future e-FX development in the near to medium term?
Despite heavy investment in their trading technology infrastructures and e-commerce services, most FX sell-side firms continue to stress the importance of traditional client relationships. What factors might place pressure on electronic FX trading platforms to become even more client focused and less product focused in the future?
Tis is a topic that is always high up on our agenda internally. Long-term relationships are key for us which means that no matter how the clients access SEB we have a close relationship.
To ensure our clients have the best possible service from us we cooperate closely among all our global sites. We are lucky enough to have a large and diversified sales force (100 FX sales staff in 15 offices around the world) and we find this ratio enables us to maintain excellent client relationships and focus when clients require a more bespoke execution capability.
We recently opened up a new office in Hong Kong, increasing our current FX presence in the Asia region even further, complimenting our Beijing, Shanghai & Singapore centres and strengthening our footprint in Asia. As the market has changed with most of the volumes being executed electronically staying close in the relationship with clients has never been more important.
Do you think clients should consider treating their investment in e-FX as a strategic asset and not just as an added cost and if so, what reasons would you give for making that case?
94 | january 2012 e-FOREX
For lower tier segments feedback is generally tighter relations into the middle office area, to assist with market evaluation and reporting. Other areas we will continue investing in is our Prime Brokerage offering, advanced order functionality as well as enhanced access to emerging markets.
Looking ahead, how important do you think e-FX will be in helping SEB to grow its FX business and in what ways might the development and adaptation of your pricing and execution models help the bank to meet the rising expectations of your existing clients and also attract new ones?
e-FX will continue to expand into new areas to meet client demand. Te way the FX market has transformed has naturally changed the way we price and risk manage our liquidity. In our Scandinavian niche we are now combining the best of traditional execution strategies with new technology to ensure best pricing and consistency to our clients. In the long term, SEB is focussed on leading our core markets and expanding in our growth regions by investing to out- serve our clients and consistently exceed their expectations; for FX Products in the Nordics and Nordic FX Products in the world, we aim to be the obvious choice.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196