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PRODUCT LAUNCH


Siena eTrader evo®


With trade volumes through single dealer platforms growing faster than multi-dealer platforms, Frances Maguire talks to Joe Locke, Operations Director, and Carl Martin, Banking Products Director, at Eurobase Banking Solutions about the launch of its new electronic trading platform – Siena eTrader evo®


. T


he latest statistics show that single dealer platforms have gained market share, year- on-year, and now carry about 50 per cent


more flow in the spot market than the multi-bank platforms. As banks continue to invest in their single dealer platforms this growth is tipped to continue. Eurobase has been investing in the build of its next generation of single dealer platform, Siena eTrader evo, delivering the ultimate customer experience via a highly flexible and functionally rich web interface.


FM: How can banks use their platforms to gain a competitive edge in a rapidly maturing e-commerce market?


CM: With margins now so tight, value- added customer service has moved more to the forefront. A bank’s customers will typically have varying and increasing requirements and therefore the ability to provide tailored views on a customer by customer basis is critical. So to is the ability to rapidly deploy additional products, whether they be new asset classes or cross-asset products – a visible trend recognised elsewhere in the financial sector.


FM: What are the key considerations for dealers when selecting, building or upgrading their e-trading platforms?


JL: Long-standing requirements, including performance, latency and standard business functions, still hold. Traders/sales desks are also aware they operate in an evolving landscape where the ability to extend


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product offering is more important than ever. Where significant market events occur, as we have seen in recent years, those with more flexible systems are least affected and may even benefit from these opportunities. Tese more flexible systems will allow the bank to adopt new technologies, expand asset coverage and benefit from integration to external systems and tools.


FM: What value-added services, besides pricing and trade execution, does Siena eTrader evo enable dealers to offer their customers?


CM: Siena eTrader evo recognises the importance of value-added services, delivering many new features including an app bar enabling banks to plug in additional applications, tools and services. Siena eTrader evo comes with chat, research and cash flow management apps as standard, with a wide range of further apps under review. Cash flow management is a good example of where Siena eTrader evo delivers a unique service, enabling clients to upload their cash flow, both actual and forecasted, and match them against pre-defined hedging strategies, resulting in a list of recommended trades. Tese can then be automatically executed or registered as orders. Early presentations of this feature have been extremely well received.


‘Anytrade’ builds upon Siena eTrader evo’s established multi-asset capability and enables requirements for any asset classes to be managed through a single platform, without the need to integrate to back-end systems in order to support them. Tis means banks can trial further assets and products prior to fully integrating them into their platforms. Tis enables the banks to offer their clients, including those with specific requirements, a more complete customer service.


FM: How can web-based technologies optimise desktop trading space and enhance the user experience by offering advanced features?


the next generation of Single Dealer Platform-


PRODUCT LAUNCH


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