Pioneering awards
It is for this reason that LetstalkFX, the Private Social Network & Marketing Platform for the FX market and
Social-Markets.net, a Social Media Consultancy Company have come together with e-Forex magazine and exclusive sponsor Chicago Mercantile Exchange (CME), to provide the market with a very diff erent awards event. Diff erent in that it is the fi rst of its kind in both format and structure, and awards will not be given by virtue of sponsorship. Also, unlike many other market awards, you will be introduced to new, relevant and highly topical Social dialogues on topics that will add value to you and your business. T e awards will focus on those banks that have made signifi cant achievements in developing tools and strategies allowing them to have a dialogue and create an even closer relationship with their clients.
Top 25 FX banks
T e event will be open to the top 25 FX Banks and we will also be introducing a new voting structure where the whole Global FX Community will cast votes across a number of areas and award those that have made signifi cant impact in developing Social media strategies in order for them to actively engage with clients and the FX market at large. T is will form 75% of the total votes, the event itself will be very interactive with the attendee’s
being able to infl uence the remaining 25% of the votes. T e event itself will be educational and informative in nature with interaction using Twitter, after all it’s about being Social! As we say at LTFX, ‘it’s a Dialogue not a Monologue’. T ere will be no top tables or panel discussions, which may well please many of you. T e FX market has an opportunity to cast its vote.
CME
To provide a little context and demonstrate some of the benefi ts of Social media let’s look at one of the major changes in the markets, the move from the exchange fl oors to electronic markets. T e CME Group went through a seismic change with its Brokers & Traders moving from the fl oor to an electronic marketplace some 20 years ago. At the time many felt that one of the biggest attributes to the “Pit” was the whole Social camaraderie, which many felt was something that could never be replaced. However, CME Group at the heart of this Social revolution has seen a sizable transformation with the rapid growth in the numbers of its members grasping Social media as a way to connect directly with new and old participants in the market. Allan Schoenberg is responsible for driving much of its Social media strategy for the CME Group and understands that the FX market is leading the other asset classes in utilising these tools to the full. T ese days by leveraging Social tools it’s becoming a virtual trading fl oor!
REGISTER
To fi nd out more about the Social Forex Awards and to register your vote please visit:
http://letstalkfx.com/socialforexawards2011
january 2012 e-FOREX | 43
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