PRODUCT LAUNCH
Carl Martin
JL: People are becoming ever more familiar with and expectant of more attractive user interfaces, whether via desktop, phone or tablet. Tis phenomenon is primarily driven by advances in interface technologies as opposed to real user needs. Siena eTrader evo recognises this expectation and offers a wide range of panels that can be docked or floated to optimise desktop real estate. Each panel can be customised by individual users in a way that makes them feel they are creating their own personal application. Various studies have proven that the more sophisticated user interfaces attract much higher user time. Terefore, banks are recognising that even details such as rounded corners, graduated fills and drag and drop components can indirectly attract more revenue.
FM: How can faster and smarter FX e-commerce engines further empower clients in their search for best execution and more flexible FX order management?
CM: FX orders have always been a key part of the e-FX process. Providing customers with a comprehensive range of clear and concise order options, coupled with fast and accurate pricing, installs the confidence customers require in their search for best execution. Tis is further supported by a highly comprehensive auditing system, enabling banks to provide detailed information to support their pricing and execution decisions.
FM: To what extent can Siena eTrader evo be customised to both the client and the specific asset classes they are dealing in?
Joe Locke
JL: For any platform to be taken seriously it has to be flexible and customisable. In this regard, Siena eTrader evo provides banks with the ability to customise the platform as required in terms of both functional offering and user interface.
Tis is taken further by the introduction of our Siena eStudio, which provides a drag and drop interface allowing banks to build their desired interface based upon existing components. Siena eTrader evo also empowers the banks’ customers to create their own personalised montage.
FM: How do you see the future of electronic trading platforms evolving in the light of the current regulatory pressure for greater transparency and reporting?
CM: We believe that while regulators will look to assert regulatory change, it is unlikely that they will have an overly significant impact on the mainstay products for fear of over regulation and pushing trading further east to Asia. We do expect to see ongoing requirements for additional reporting and auditability in order to provide greater transparency and evidence of sensible risk management and fair play. We would perhaps also expect greater regulation being introduced in some of the less traded products. So while interest in trading fixed income and commodities is likely to grow, this will not necessarily be matched in asset categories such as derivatives and options.
january 2012 e-FOREX | 89
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