In 2011 we saw some innovative moves by banks utilising Social media in FX, and with more of them beginning to see the benefits of Social Forex as a sales & marketing channel, we believe that these efforts deserve major recognition.
42 | january 2012 e-FOREX
AWARDS 2011 W
e have seen evidence of this throughout the year with the launch of several iPhone and iPad apps from institutions like JPMorgan, BNP Paribas,
RBS, Citi, Goldmans, Credit Suisse, to name a few. UBS have gone a step further by integrated Social features directly into their platform with comments from clients that it looks just like Facebook, and it’s also been rumoured that more banks will follow suit.