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RETAIL e-FX CLIENT


Bridging solutions are increasingly used by trading desk brokers operating in the retail FX space. “Improving execution is no easy task for these brokers. Tey need systems that interface effectively with both their own clients and the market at large, as well as a good risk engine that can tie it all together and still produce profit. When a broker also offers client side trade processing analytics the challenge becomes even greater, but customer-focused brokers will win quality business in this way.


DMA Jeff Grossman “Within a DMA environment, the brokers


can only really add value in terms of the number of venues they connect to, or possibly by offering DMA through their own GUI”


Positive contribution


As a result of the growing professionalism of retail FX traders, the attractiveness of retail FX ECN trading platforms has greatly increased, says Grossman. “In an order-driven model where orders are all displayed any increase in market participation will generally improve liquidity and market quality . And all higher frequency traders contribute relatively more provided that their interests are fairly represented. Tis is dependant on the level of transparency and its consistency within the Platform Rules. Te trend is increasingly evident on the ECN platforms as well as some single bank platforms.”


Transparency can generally be seen as a gauge of the platform’s attitude towards these type of traders but, says Grossman, there is a flipside to this relationship between platforms and retail traders. “Every platform has to have a threshold in terms of the minimum displayed order size. If they were to allow too many small orders in a decimalized market can lead to an aberrations of liquidity and Market data. In general orderly markets standard order sizes or minimum quantities.”


170 | january 2012 e-FOREX


One developing market for retail brokers is the provision of DMA services, however it is still at a very early stage, says Grossman. Furthermore, there is limited incentive for brokers in this development. “DMA is a dumbing-down of the process in many ways,” says Grossman. “It increases transparency and decreases latency but it limits the opportunities for brokers to add value so is not that lucrative. Within a DMA environment, the brokers can only really add value in terms of the number of venues they connect to, or possibly by offering DMA through their own GUI.”


In general, there are currently very few toolsets for assessing the execution speed of platforms, says Grossman, meaning that most retail FX traders would have to build their own system rather than relying on the limitations of many current analytics offerings. Such technology is more prevalent in the institutional space which does beg the question of how seriously service providers are taking the retail FX space.


“I think they all take the retail FX markets very seriously,” says Grossman. “Te retail participant has the potential to change the whole characteristics of the marketplace. Te issue is how you structure a product that suits both the retail trader and the professional. At the highest level of retail trading, it is not a problem but as you go further down the chain, this issue becomes more pronounced.”


Te growing use of expert advisors and trading robots was one of the first indications of the growing professionalism of the retail FX trading space, says Grossman, but is it possible to pinpoint exactly what defines the level of professionalism among the vast number of retail FX traders? In many ways it is simply down to order size, says Grossman. “Once you are dealing in levels of $100,000, you are at the races but brokers also need a critical mass trading this size to ensure that their market and order book does not fragment and become chaotic.”


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