FEATURE
>>>
a specialist social media consultancy for the capital markets based in London, says the multi-media tools being developed by investment banks such as Nomura and Morgan Stanley – which in the case of the US investment bank includes pod casts which record morning meetings – are providing clients with timely and valuable information.
“One of the main features that investment bank clients have always wanted over the years is access to inside the dealing room. Access to that great information flow available and exposure to the buzz of what is happening,” says Teodorou. “Tis access is not just about being able to exchange information but also to get new ideas and tap into the buzz of information flow.”
Mark Burroughs “Social media allows us to deliver the firms expertise
through one venue and allows clients to turn ideas and intentions into real transactions quickly and efficiently...”
has also been closely watching social media such as Facebook and Twitter, examining how these social media tools can be used as sources of information for its clients.
“Te answer is not as much as you might think but the ideas that those systems have. Te concept, for example of having a landing page where you can go to access interesting information, the idea of intelligent tagging, the idea of creating followers and readership and being able to discover publications though collaborative filtering. All of these things we have borrowed heavily from in order to build the full offering of Matrix,” says Arnason.
By seeking to replicate what works best in social media, Morgan Stanley can offer its clients services such as a filtered screen to the Matrix portal, enabling them to obtain access to research, blogs, ideas and FX contacts relating to a specific theme or topic. Users can also obtain access to specific price spreads, which in FX can be executed directly from the portal. Matrix also flags up content that is most popular, in a way that could be analogous with topics ‘trending’ on Twitter.
Access to information flow Elena Teodorou, founder of
Social-Markets.net,
34 | january 2012 e-FOREX
Teodorou, who previously served as global head of FX eCommerce Sales at JP Morgan, argues that the social media space is now in a stage of development similar to that of e-FX a decade earlier. “You have the first movers starting to jump on to these social channels. Tis could be dipping their toe in with mobile apps and starting to look more broadly around how can they integrate these channels into their platforms while a large component of banks are still holding back,” she says.
Brock Arnason
“Content is then pre-filtered, depending on who the client is. Tis ensures that users see only what they are legally allowed to see,”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196