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Dan Storper has ap- plied his entrepre- neurial acumen to the business of bridging cultures. Starting with a small shop selling crafts and clothes that he discovered while traveling throughout Latin America, Storper’s business evolved into an ethnically inspired line of apparel sold in his seven U.S. Putu- mayo stores and 600 other boutiques around the country. The music mixes that Storper compiled and played in his stores led in 1993 to the creation of the Putumayo World Music record label, intended to introduce people to other cultures around the world through music. In 1997, he sold the clothing business to focus full time on music. Putumayo’s upbeat and wide-
S
ince the 1970s, Putumayo World Music founder
that support communi- ties where the music originates.
What common threads charac- terize the widely divergent genres that comprise international
“Music really can transform and
transcend hardships and boundaries.”
music? Thinking about my own experience growing up listening to crossover artists like Manu Dibango, Miriam Makeba, Hugh Masekela and Sergio Mendes, I see a universal connec- tion to melody-driven music with interesting rhythms and beautiful
voices, even if it’s in other languages or uses unfamiliar instrumentation.
What are you trying to achieve in your Putumayo Presents
ranging compilations are distinctive— exemplified by their hallmark folk art CD covers by British illustrator Nicola Heindl and comprehensive liner notes. Putumayo’s releases, including songs for its children’s label, Putumayo Kids, are now available in 7,000 stores in more than 80 countries. A longtime member of the Social Venture Net- work, Putumayo has donated more than $1 million of the proceeds from its CD sales to nonprofit organizations
naturalawakeningsro.com
compilations? Putumayo looks for universally ap- pealing music that everyone can relate to. I refer to it as, “the spirit of Bob Marley”—I don’t know of anyone who can listen to his songs and not enjoy them.
Every album attempts to encapsu-
late the best elements of a culture and music of an area or region. We care- fully curate each thematic album so that, rather than a collection of random
Putumayo World
Dan Storper’s Music without Borders by April Thompson
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