better cameras, improved lighting overall, and our FR has advanced. We can also lighten images after the fact, which proves helpful in many cases.


How many countries do you supply your systems to?


We are in 175+ casinos across the USA, Puerto Rico, Canada, Aruba, Bahamas, and other parts of the Caribbean, and this is expanding. We expect to be in several more countries within the next year.


Skin colour can be an issue on 2D images in Identity cards and passports, so how can your system pick out features on people of various nationalities?


We don’t hear this as an issue with our clients, probably because, again, we are not restricted to match or no match as is a biometric access control system and colour doesnít really take preference over shape and measurements. Our system can lighten dark skins tones for more detail if needed, and filters such as race and gender can be activated before searches whenever appropriate.


How do you see the future of this specialist industry?


To start, we are focused on the casino industry and that is an environment where not only the casinos nee high security but so do all its patrons. Everyone knows that casinos have thousands of cameras, recorders, surveillance and security agents and other technologies that protect to patron as well the casino patrons. Patrons would not feel safe going into casinos without that.


Think about this: you often see casino patrons with big cash in view, stacks of chips at their tables, and they get up for the restroom and leave it all on the table. These same people would be scared to flash their cash in view back home at their local convenience store, but in casinos they feel safe. Our CID databases and SIN Alerts have plenty of undesirables who steal from other patrons as well as from the casino. The system isnít creating giant databases of all patrons, but is mostly used for known undesirables and certain persons of interest for one reason or another.


It


is not Big Brother except maybe in terms of a big brother looking out for his younger siblings to protect them.


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What’s the best business advice you have ever been given?


Focus on the customer and their needs. Ken Blanchard taught a lot of people a lot about customer obsession. Weíve had some growing pains at times over the years, and surely had some rough spots with this a couple of times in our first few years, but our clients now know us well and know we really take care to do right by them every day, and they are recommending us repeatedly.


For those Casinos that are unsure about incorporating this technology what advice would you give them?


First, with 175+ casinos of all sizes as client, there is a big reason feel good about the software. Second, we offer a very flexible rental with no long term commitment. Rent it for a short while and it will quickly prove its worth. If not, just cancel it. We get very few cancels and almost all of those are across the board budget cuts, casino closings, etc. Weíve had several surveillance directors get promoted from one property to another and if they find their new property doesnít have Biometrica they call and tell me to set them up with it because they sure donít want to run a surveillance operation without it. They know it is profitable for the casino and good for their department.


If you had a wish for the industry what would it be?


I would wish for even more operators to be more aware of how very inexpensive technology can be a great tool making surveillance and security more productive and effective and that helps maximize their casinoís profit. Iíve still encountered a few old school directors who still have agents using pen and paper for reports and relatively unsearchable files of photos. Some expect that agents can remember every face, name and activity and association as well as a computer can. We at Biometrica are about enhancing casino intelligence and that is a profitable path we recommend for all casinos.


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