“I would like to tak schol rship a


a


e this opportun a


ity to ex


Mangement from Burnmouth Univ ab


as a mnagr in the hospitality industry the bu


“It was an in a e


attending Lusann e Sum er Scho m knowledge.” 2010 Lausanne Scholar


In the year under review the Trust awarded funding of £61,500 to 3 industry associations who successfully applied for funding for specific educational projects. Details appear below and overleaf.


Academy of Food and Wine £0 4 ,000


The Academy of Food and Wine (AFW) has been working towards raising the profile of food and wine service staff in the industry since its creation. In the year under review – and under this strategic area - they received funding from the Trust for the following two initiatives:--


1. AFW originated an idea for a reality TV show that would promote careers in front-of-house service in the UK, which the BBC turned into an eight-part series called ‘Michel Roux’s Service’.


The programme


format – an eight-part show that followed young unemployed people competing for two scholarships from AFW – ran for four weeks from January 12- February 7, 2011.


AFW considered that the TV


Hotelkeeper ‘Catey’ Awards – known as the industry’s Oscars - for the ‘Best Independent Marketing Campaign’. The judges of the award said: “Our winn of th


because of br soci


but required seed funding to capitalise on the PR, promotional and marketing opportunities. For this initiative, AFW were awarded one of the prestigious Caterer and ers in this catgory demntrated th m ed a well-targeted promotion across tr


e al media as soon as th a career in hospitality in th


asting restricti ns, they unleash eir programm e process.”


o e hit our sce


orough planning and good timing in effective marketing. Unable to engge in advane publicity oadc


os a


rens, teaching young peopl


e i portanc c


o e about the bnefits of


2. One of AFW’s main achievements in the past 21 years has been the development of their highly acclaimed suite of learning Training Materials aimed at entry level staff. Funding from the Trust would be used to help update the Bar Service and Meeting & Events/Banqueting packs. The updating will consist of activities, worksheets and quizzes, as well as the development of a mini Train the Trainer Banqueting Licence to Work pack.


AFW also received funding for the UK Restaurant Manager of the Year competition, details of which appear on page 29.


I stitute of Hospitality n £ 4,500


The Trust supports the Institute of Hospitality (IoH) through their Company Patron Scheme. In the year under review it is in the field of the Institute’s electronic capabilities that the funds provided by


23


aditi nal and e


programme afforded them a major opportunity to gain wider awareness of the importance of front-of-house The


Trust’s grant enabled them to set up a press office to maximise the huge halo effect that the TV programme would bring.


e


valuable exp rience that h lped to develop my knowledge and skills both person . I have re


thin the industry so th e


at I cn give a littl e


a ol and I am lo


siness and the team forward. I would like to thank all those respon a


turned with a ne oking forwar


. It has been over 8 years since I gr o e


ersity and al


press my immense gratiude for awarding me a aduated with a degree in In a


t


development for a period of more than a couple of days. It has allwed me to larn a number of new skills which will be invalu le to my creer and de a


forward to putting the skills I hve gained into practice and am k youngsters wi


velopment as a manager and a lader o


e e back.” 2010 Cranfield Scholar


w determination and ideas to tak sible for the opportunity of


ally and e


d to passing on my newly gained een to develp pssionte


. I now l a


so 8 years since I hve undertaken academic o


ternati nal Hospitality e


o


ook a


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