q is volatile in spending pattern
q does not visit casino often, but if he/she visits, plays at fairly high stakes
q will continue to play with winnings, increases bet when winning
q the Gambler is a Risk Taker, inside and outside the casino.
q Risk Takers are successful at times (inside and outside the casino)
q Risk Takers do not have a lot of spare time; they typically do not plan their visit to the casino but seize the opportunity
q Gamblers have limited time to spend in the casino (both in number of visits and time per visit)
q Risk Takers are attracted by Volatile Elements in games; getting into trouble (financially) and then getting out of trouble is part of the ´kick´. A low hit frequency is NOT a volatile element in a game; all types of players prefer a hit frequency of around 1:3
q Gamblers are more likely than the other Casino
Visitor Profiles to get into trouble because of their playing habits (dopamine dependence problems and/or financial problems)
q Gamblers which increase their visit frequency and time per visit to Casinos are very likely to get into financial trouble (time spend inside the casino cannot be spend on making money outside casino)
q Gamblers prefer to combine activities while inside the casino (watch football, while playing, while having something to eat). Services should be delivered AT the gaming machine.
q Gamblers are more likely to play more than one machine at the same time (auto-start on 1 or 2 machines and play –electronic- roulette at the same time)
q Because of the limited duration of gaming sessions, Gamblers are not likely to ´feel´ the difference in Theoretical Player Return Percentages
NB: Risk Takers / Gamblers do not exceed 3% of the population.
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