M
y vision for WMS is a global one,” says Salat. “WMS is already a great company, and my goal is to help solidify it as a global player,
and to continue progress in years to come. I want to make sure WMS is seen and known not only as a US company but as a global company, and being global means being local.”
What qualities do you look for when hiring a person?
The first quality I look for is passion! That is very important. I also look out for intellect, but it takes passion to work on a global scale, as well as tenacity, integrity and the ability to be a team player. From experience I have seen that successful people chase the job and the customer to get things done.
What makes WMS games unique or different? In other words, what’s your sizzle factor?
We recognize that players have many choices in how they can spend their entertainment dollars and leisure time. By focusing on the player experience, we consistently generate new ideas that produce distinctive gaming experiences for players. Likewise, our sizzle factor comes from imagination, talent and technology. The results are compelling, fun games on casino floors.
How do you go about building long term relationships with customers?
I consider it a privilege to have friends in 70 countries because of the job that I do. By displaying that I care about my customers, I understand their differences and preferences, I help them become successful by stocking their floors with games their players like, and this in turn helps to make WMS more successful on a global level.
How would you describe your style of management?
I always prove to the team that they know they can count on me, and that I can count on them. I interact with everyone to understand their needs and their personal work styles, from sales, design and distribution, I’ve had the same key persons on the team in place for the past 12 years. We are very solid, and what we do works.
Do players really are about the name plate on a slot machine? Why? Why not?
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Player’s may not look for a given name plate, but they certainly identify and appreciate certain cabinets and game themes, and enjoy the experiences they have playing WMS’ branded games.
What is your fastest growing European market?
In the last two years, we’ve been seeing growth all across Europe, including Central Europe, France and Italy (where VLTs are expanding rapidly right now.) Germany and the Netherlands have been trending upwards lately as well.
How has the poor global economy influenced what WMS does in Europe?
WMS has shown value to our customers to make sure that the games we make work well on their floors. We have proven to be a committed, loyal partner by helping them keep their players coming back time and again. WMS provides customers with games that do well right now, and we listen to what they need in order to help them refresh machines to keep players excited about what’s on the floor, it’s always something fresh and new.
What is your favorite WMS game?
My favorite WMS game is the G+™ Deluxe series. I like the design of the game itself, but what makes it my favorite is how it celebrates the win. With its high-energy interaction, bright graphics and big win audio and animation, there is a sense of celebration that makes the player feel victorious.
What is the next big thing you will be introducing? When will it be coming out?
We recently showcased new Video Lottery terminal (VLT) products and innovations for the Italian market. The latest WMS VLT games and technologies highlight our ability to drive consistent, sustainable returns for gaming halls. The WMS product theme lineup of VLT games include player-favorite G+™ series, including the Jewels of the Night™, Thai Treasures™, Neptune’s Kingdom™ II, Roman Dynasty™ and Black Knight™ themes. The G+ series features volatile, free-spin-based game play with a player-appealing streamlined interface. A big reel symbol, large win meters and universal “Big Win” audio creates a high-energy experience designed to help celebrate the win.
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