q has limited resources. He or she cannot afford to play above ´the budget´ for an extended period of time.
q has time to socialize with other visitors and staff, watch football, have a lengthy lunch or dinner or –in general- spend time on non-gaming related activities (like reading a newspaper).
q spends enough time on gaming devices to ´understand´ the differences in Player Return Percentages
q typically plays the minimum bet on machines (all lines with 1 credit).
q needs good seating
q will use Loyalty Card (but expects to see ´result´ on this card) and would travel more to visit casino where his/her perceived ´playing time for money´ is better
q is unlikely to play more than 1 machine at the same time
q is affected by changes in the casino environment Sabre_DPS_119x340Bleed.pdf 1 21/09/2011 14:12:25
q should not be forced to play higher average bet than he/ she can afford (Progressive Jackpots are not a tool to fulfill the expectations of the TOD Player)
The Gambler:
q focuses on games and play and Is competitive
q Is attracted by the competitive elements of games
q concentrates on intellectual aspects of games
q wants to outsmart the casino and derives fun from this q accepts and neglects the risks of the game q seeks the intense emotion of the game
q puts him/herself central, expects recognition from staff q visits Casinos when he/she feels like it
INTERNATIONAL LEADER IN SERVER-BASED CASINO, SLOTS, BINGO, VLT AND SPORTS BETTING TECHNOLOGY
OPERATING IN OVER 22 COUNTRIES WORLDWIDE
LARGEST OPERATOR OF GAMING
MACHINES IN THE UK AND OF SBG SLOTS IN EUROPE
OPEN SBG CORE™ APPROACH: MORE GAMES MORE PARTNERS MORE HARDWARE MORE CHOICES
PROVEN HIGHER RETURNS FOR OUR CUSTOMERS
OVER 35,000 NETWORKED TERMINALS
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