Shifting Emphasis to Growth Businesses
At the Entrepreneur Country Building Your Business event in London, leading entrepreneurs and industry experts discussed the growing consensus that more needs to be done to support Britain’s successful growth businesses.
An audience of successful
entrepreneurs from some of the UK’s most exciting and innovative sme’s attended the half day event at the offices of leading tax and financial advisory firm Smith & Williamson.
Speakers on the day included industry thought leaders Duncan Cheatle from
the
Prelude Group and a co-founder of StartUP Britain, as well as David Scholtz of corporate advisory firm Ariadne Capital, Travers Clarke-Walker of global banking giant Barclays, Darren Hopper of leading sme mobile telecommunications provider Orange, Jasdev Dhaliwal and Chan Mannakkara from internet security leaders AVG Technologies and Guy Rigby and Adrian Walton of Smith & Williamson.
Opening the event Michael Tinmouth, Editor of Entrepreneur Country Magazine discussed how entrepreneurs are encouraged to take calculated risks, be innovative, ‘think big’ and build start-ups that have the potential to become not just growth businesses but industry changers.
Growth needs scale- without it a start-up is quite simply a lifestyle business. Building a scalable start-up requires an understanding of
consumer market that enables an entrepreneur to take
the an
52 entrepreneurcountry
innovative idea and develop into a scalable and repeatable business model that will
turn
an ordinary start up into a high growth, high profit company.
During the past decade, we have lived through an era of disruptive technology. Start-ups were combative and disrupted markets by taking share away from incumbents or by creating a new market and growing it rapidly. But we no longer live in such a time and instead the new metric is the value of your ecosystem and of the relationships and partnerships you build to drive growth in the your business.
In a time of sluggish economic growth, entrepreneurs use technology to their advantage, maximising new technologies such as cloud computing to keep overheads low and flexibility high, thoughts echoed by Darren Hopper of communications giant Orange who have become increasingly engaged in the sme sector. Smart businesses leverage social media to replace expensive traditional marketing tools and they reach audiences far beyond the UK borders and Jas Dhaliwal of
AVG
Technologies shared pointers as to how to build a community and convert a network into an ecosystem.
Whilst much media and government attention has focused on the
important
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