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The Importance of Engaging Your People


Executive Business Coach Dean Williams, shares his knowledge of the subject – outlining six ways to engage your people.


E


mployee engagement is a phrase circulated around the business world at present, but do we really understand the importance and are we aware of what to do as leaders/managers?


It is suggested that an engaged employee understands what to do to help the organisation succeed, feels emotionally connected to the firm and its leaders, and is willing to put that knowledge and emotion into action to improve performance of both themselves and the company.


It is also muted that engaged employees


perform on average 20% better. Compelling reasons why focusing on this area is critical to business success.


However, disengaged employees are commonplace and in a recent Gallup survey to compare the disengaged with the jobless - assessing feelings against a number of factors (from feelings of enjoyment to feelings of being treated with respect), the disengaged employees scored significantly lower than those unemployed.


So what significant role do you play as their leader/ 44


entrepreneurcountry manager?


It is thought that in many cases, people join companies but leave managers. We all want fair pay for a fair days work but your impact on their happiness is massive. Here are six practical ways to engage and ensure happiness within your people.


1 Let them feel part of


An engaged employee needs to feel like they can genuinely impact the business in terms of direction and results. Do yours feel like they can impact the quality of your product or service? That they can impact costs? That they can play a role in innovating new products/


services? That they can increase the profitability of the firm? If not, why not? People need to know how their role makes a difference to the business – what contribution they make. Find compelling reasons why the business needs them and deliver the message.


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