never really see it. So I took the drastic move (the more people I speak to the more I realise a lot of people do this) of just saying I’m cutting everything off. I’m stopping everything and I’m going to go and get some stimulus and space into my life and see what I react to and what I enjoy.
decisions I ever made.”
“When you think about entrepreneurs, they often have to make brave and bold decisions. For me it’s important that if you are determined to make positive change that you get stuck in and do it. Then at least I know if it works or doesn’t, otherwise there’s the risk of having that little nagging voice in my head forever- wandering what might have been.”
Finding your inner entrepreneurial spirit is essential according to Barez-Brown:
1. Manage Fear
“Understanding your relationship with fear and risk is critical; as is getting on and actually doing stuff anyway. A true entrepreneur is creating from scratch. They are people who are saying there isn’t something but there’s going to be when I do it. You can never really know how it’s going to work out if you spend to much time focussed of predicting the outcome- you risk becoming paralysed.”
2. Create Energy
“It’s important to understand that all the pictures in our head are just a version of what could be. The importance is having the belief that if you have a great idea and can create great energy then its worth doing and ultimately most of the time if you do those well you’ll be surprised how successful things are.”
3. Find Elvis It was one of the best
“Finding talent is essential. These days there is no point trying to do everything. You would be exhausted if you did and you are unlikely to be too successful. You have to get brilliant people around you who fill in your gaps. Great entrepreneurs inspire people to fill in the gaps in such a way that they think they are a big part of a big machine that is out there changing the world.“ “If I tried to do my own accountancy, IT or logistics I’d be hopeless and it would be a totally inefficient use of my time so I fill in the gaps with the right people. The big principle is if you do something you are good at and love then you will create amazing energy and success and therefore why spend anytime doing this other stuff….”
“If at work you don’t know where you’re going, chances are you’re just warming a seat.”
Through his consultancy ventures What If? and Upping Your Elvis, Chris has been the creative force behind the likes of Nike’s Run the World, Sainsbury’s Taste the Difference and Comic Relief and well as working with iconic corporate brands like Coca-Cola and HSBC.
Being an entrepreneur at heart, yet working with large multi-nationals, means Chris has had a unique insight into the different DNA of big and small business, “I think big business is terrible at understanding small business. It’s a very different world. Decisions are
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