Emotion 1, LOVE!
You and all your people need to absolutely ‘Love’ what you do and how you do it. MDs/ CEOs, if you don’t, your people won’t! Great leadership is absolutely critical if you want to create a culture of innovation. You’ve got to be inspiring and sincere enough that your people bestow you with the leadership badge and want to be part of your companies journey. That’s when people start to ‘Love’ what they do. If you achieve this, people will be motivated, inspired, engaged, dynamic, and creative and they’ll be exceptional. Best of all, they’ll be doing things differently, looking for new ways to tackle old or existing problems, tensions and challenges and when that happens innovation becomes the natural by-product.
Emotion 2, DESIRE!
As a result of the organic move away from the mediocre towards exceptional every area of your organisation will raise its game. When you become outrageously good at what you do your customers will start to want not merely consider what you sell. They’ll ‘Desire’ your brand to the point that you’re the no-brainer choice because you’ll have company-wide and experiential differentiation as well as great products.
Emotion 3, HATE!
If you’ve nailed these two then your competitors will absolutely ‘Hate’ you. You’ll have them constantly scratching their heads trying in vain to catch up.
Now, if you’re an MD/CEO and that isn’t what you want your innovation efforts to deliver then I don’t know what is! If you’re an employee and you don’t want to work for an amazing company, be surrounded by talented and engaged people and be looked at by your customers and competitors as being the best, being world-class then no, maybe innovation isn’t in your job description!
37 entrepreneurcountry
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