industry news New territory manager


for Hayter and Toro Simon Atkin has been appointed to manage the Hayter and Toro consumer products in the Midlands, Northern England and Scotland. Simon, who lives in Coventry, is well known in the industry, having worked for AL-KO and Lely and is looking forward to continuing his relationship with his old dealers, and meeting new ones. Hayter is one of the longest-established names in the mower market, having been producing quality mowers for more than six decades. Its range spans ride-on models, cylinder, rotary, petrol, electric, walk behind and four-wheeled. Toro specialises in mowers and irrigation systems.


Roundup grows its market share


The latest GfK stats indicate that it is going to be a record year for weedkiller sales, with Roundup taking five of the top 10 places. Results show that the total market value for weedkiller is up an impressive 58 per cent on the same period last year and within garden centres the value has increased by an equally impressive 62 per cent. Looking specifically at Roundup, the results show that the brand has increased its overall value by 90 per cent and its value share is up 5.2 points, taking it from 25.1 per cent to 30.3 per cent. Garden centres have matched this growth rate, also increasing by 90 per cent and the value share is up 4.9 points, taking it from 27.7 per cent to 32.6 per cent. “This means that in garden centres almost £1 out of every £3 spent on weedkillers is spent on Roundup!” says a spokesperson for the brand. For more information call 0870 530 1010 or visit www.roundup-garden.com


Two awards for Scotts


The Scotts Miracle-Gro Company has picked up two awards at the Product of the Year Awards, organised by DIY Week. This year, Scotts won two Gold Winner awards one in the Garden Chemicals & Fertilisers Best Product category for RoseClear Ultra, and one for overall Product Communication. The judges said of the award for Garden Fertilisers & Chemicals Best Product: “Garden chemical companies have a constant problem of having to reformulate existing products to keep up to date with legislation. Scotts Miracle-Gro did a terrific job on RoseClear Ultra – they didn’t just reformulate it, they added to it, and delivered even more user benefits.” And said of the award for Product Communication: “Scotts Miracle- Gro are ‘tireless’ in their communication efforts – not just telling the buyers about the new products, but also


For more information call 01279 723444, email sales@hayter.co.uk or visit www.hayter.co.uk


Cuprinol is a hit


with consumers The Cuprinol PowerPad achieved great results in the recent independent testing conducted by market research specialist Future Thinking. 204 consumers took part in the blind test and of those, 75 per cent preferred the Cuprinol system to the leading branded competitor’s product, 73 per cent said they were more likely to buy it and 77 per cent said it gave a better appearance and finish. Specifically designed as a solution to colouring and protecting decking, the Cuprinol Power Pad gives complete control and requires less effort than using a brush and no awkward bending. The applicator combines the benefits of both a brush and a pad; the bristles get right into the grooves whilst the pad glides over the surface to achieve a smooth and even finish. For more information 08444 817 817, email homeandgarden.pressdesk@grayling.c omor visit www.cuprinol.co.uk


making sure that retail staff know what the products are – and what they do.” For more information call 01483 410334, email jane.hartley@scotts.comor visit www.lovethegarden.com


Gorilla Glue makes a QVC appearance


Adhesives expert, Gorilla Glue has recently made two appearances on the popular shopping channel, QVC. Viewers had the opportunity to purchase a special package comprising a 60ml bottle of Gorilla Glue, a pack of two tubes of Gorilla Super Glue (two x 3g) and a Precision Pen (QVC item number


563431). The exclusive package was broadcast on QVC’s popular Sunday morning DIY Show and featured a live demonstration of the products and their benefits by Simon Damp, Gorilla Glue’s European sales director (pictured). QVC viewers were shown a number of examples to illustrate the strength and versatility of the products utilising a shoe, plastic, marble and even a brick! For more information call 01257 241319 or visit www.gorillaglue.com. To see the product demonstration visit www.qvcuk.com


Garden & Hardware News 7


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