product innovations
Bring more birds to your garden
Westland’s garden bird care brand, Peckish is a completely fresh approach providing both the consumer and garden birds with the perfect offering. Peckish Complete 5-in-1 has been designed to feed a variety of garden birds, bringing more birds, more colour and more life to the garden. This innovative seed mix will offer the consumer an easy choice in bird care encouraging a huge array of common species of bird to the garden. It can be used in feeders, on bird tables and on the ground. To make it easy to shop, Peckish has been divided into brightly colour-coded categories including Seed Mixes, Sunflower, Peanut and Nyger, Treats and Feeders. A brand new pouring spout on the Complete 5-in-1 bird food will create less mess and waste for the consumer and will also provide an easier solution to pouring into a bird feeder or onto a bird table. Key to the Peckish range is bringing more birds, more colour and more bird song to the garden, which is reflected in the Peckish themed range incorporating Countryside Seed Mix, Nesting & Young Bird Seed Mix, Colourful Bird Mix and Songbird Seed and Fruit Mix designed to extend the peak of the bird care season.
MERCHANDISING AND INVESTMENT Peckish is set to be the very first bird care brand to invest £1 million in TV communications. Throughout all of the research carried out by the Peckish team, the enjoyment of birds in the garden was the key motivating factor for the purchase of bird food. The communication of the Peckish range will focus on helping the consumer appreciate this enjoyment whilst also showing the simplicity of feeding through the Peckish Complete 5-in-1 feed. For more information call 028 8772 7500 or visit
http://trade.gardenhealth.com
SX MIGHTY STRENGTH GRIP & GRAB ADHESIVE
• Incredible instant grab • Out performs standard grab adhesive by 200% • Sticks and bonds virtually all substrates
• Bonds and fixes large panels and wall boards without support
• Bonds to damp and wet surfaces • 290ml Cartridge packed 1 x 12
"It's time to Grip & Grab the ultimate adhesive"
For further details contact us on:
Tel: 01226 771600 Fax: 01226 771601
sales@siroflex.co.uk
22 Garden & Hardware News
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