plantariumpreview


A new look Plantarium Plantarium‘Montmartre’ shows new face of Plantarium


By Phil Evans


The international nursery stock fair Plantarium2011 (Boskoop, August 24-28), has been revamped and has an innovative newlookwhichwill incorporate a new exciting fair entrance, and a newlayout.


N


ominated plantswith the X-factorwill compete for the Colour your Life Award at the show. The theme of this year’s


Plantarium, ‘Art’, is also supported by a number of global bestsellers in the field of flower and plant design. Plantariumwill have its own Montmartre.With just twomonths to go, 241 participants have already registered, ofwhich 44 are fromabroad. Apart fromthe Netherlands,


participantswill come fromBelgium, Denmark, Germany, France, Ireland, Israel, Italy, New Zealand, Poland, Portugal, Spain, the US and Switzerland.


‘Renegade’ Cordyline


GP Plants


STRIKINGMAKEOVER The entrance to Plantariumhas returned to the main entrance of the building. During the countdown to late August, the square in front of themain entrancewill be given a striking makeover,while the building itselfwill also undergo ametamorphosis. The layout of the trade fair is also set to change. The group layout (basicmaterial, impulsemarket, etc.) has been abandoned, but visitorswill still be able to find their favourite participants quickly. The personal preferences of the participant are nowthe decisive factor. Plantariumremains transparent thanks to its straightforward layout. This new layoutmakes it possible to anticipate the need for shorter stands,with a principle of short yet wide,whichmakes it possible to create a beautiful presentation at acceptable costs. This type of stand is offered as a complete package. The entrance hall has been fully included in


the trade fair. Here, visitorswill be immediately met by a spectacular novelties presentation. One trend is the increase of group participationwith producers fromcertain regions looking to present themselves jointly,while preserving their individuality. Venlo and Opheusden are good examples of that, and there are also combinations of growers and suppliers. Another trend is that former visitors of Plantarium, such as large commercial establishments,will now present themselves as participants in their own business units or large stands. Trade fair co- ordinator, Jos van Lint expects further growth in the future for this segment.


THE 'ART' THEME The 'Art' theme is given shape at the 'PlantariumMontmartre'. Visual artists such as photographers, painters and possibly also sculptors will express their vision on plants in the widest sense of the word at a special


Clematis ‘Vitiwester’ - global launch


exhibition. The plants that have been nominated for the Colour your Life Award initiated by Plant Publicity Holland (PPH) thanks to their X-factor, will be treated by a number of aces in the field of flower and plant design and turned into truemasterpieces. These masterpieces will feature prominently at 'Plantarium Montmartre'. In order to further promote the X-factor of the plants, which forman important part of the international Colour your Life campaign of PPH, this series of newmasters will bemade available to a number of garden centres.


WORLDWIDE LAUNCH Two newplants fromDutch-based (Drunen) breeder Ton Hanninkwill enjoy theirworldwide launch at this year’s event. Ton has bred 25 newvarieties of plant since 1996. Hismaterial all falls into the category of 'specialist' plants. Initially hemade hismark by breeding newClematis plants, sourced fromaround the globe. The newplants for 2011 are Clematis ‘Vitiwester’ and Lysionotus ‘White Hello’. Tomis pictured herewith The Clematis 'Vitiwester' in an exclusive for Retail Plants & Shrubs ahead of Plantariumin late August. Formore information email: hanninkj@home.nl. Last but by nomeans least, Fitzgerald Nurseries is entering its new‘Renegade’ Cordyline plant (pictured) into the newplant competition at Plantarium2011.


Formore information call +31 (0)172 235400 or visit info@plantarium.nl. The participation form can be downloaded onwww.plantarium.nl


Retail Plants & Shrubs - Garden & Hardware News 35


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