industry news
Bayer Garden is communicating
in new ways Bayer Garden is investing this season to foster a two-way dialogue with gardeners. Using the platforms of its new blog (
www.bayergardenblog.co.uk) and Facebook page, Bayer Garden experts will answer consumers’ questions, give visitors to the sites the inside track on promotions and competitions and seek feedback on a range of other topics, including the performance of its products and packaging. “We have just gone live and are really pleased with the feedback we generated so far,” explained Bayer Garden product manager, Laura Varey. “We’re taking the opportunity to update gardeners on everything we are up to, for example the £20,000 donation we are making to Anthony Nolan as part of Baby Bio’s Diamond Jubilee Celebration.” Bayer Garden’s two major promotions – win a VW Beetle and win a shed load – are being promoted on the blog. For more information call
sales@bayergarden.co.uk or visit
www.bayergarden.co.uk
Paving must
be permeable A recent planning appeal decision shows that rules controlling new and resurfaced front drives are now being enforced and makes it clear what homeowners need to do to meet them. Before the rule changes, paving anywhere in a garden with any materials was considered ‘permitted development’. This was stopped in England over two years ago for new or replacement paving bigger than 5m2
in front
gardens such as drives. The exception is ‘permeable paving’, such as concrete block paving specially designed for rainwater to soak through joints and the laying material. As an alternative, paving that
New appointment for Central
Spares New profit opportunities have arisen for customers of national parts distributor Central Spares, following the inclusion of the Farmline Paint range and the announcement of its exclusive distributor agreement. The Farmline paint range is produced by Royal Warrant holder Spencer Coatings of Aberdeen and has been available in the UK for 20 years. John
An ivy by any
other name… On the day following the Royal Wedding in England of HRH Prince William to Miss Kate Middleton, the international plant breeding and young plant production company, Elsner PAC of Dresden in Germany, unveiled its new ivy leaf pelargonium – PAC Kate. The day of the unveiling was the first day of its Spring Trials week, when licensees and visitors from all over the world visit Dresden to see the extensive trials and results of its breeding programmes. PAC Kate is a double-flowered ivy (peltatum) pelargonium of compact growth, with noble dark red flowers with lighter centres. It is characterised by
Cooper, general sales manager
of Spencer Coatings commented: “Farmline has been an important brand within the Spencer Coatings range of products and we are confident that Central will represent the brand and expand the current sales volume.” Farmline is currently available in 1-litre and 5-litre tins and comes in a wide range of popular colours for both the agriculture and groundcare market. For more information call
01202 882000, email
sales@centralspares.co.uk or
colin.gale@
centralspares.co.uk
good branching, with a regular round plant habit and has excellent heat tolerance. A limited amount of cuttings will be available to growers direct from the breeder later this year. For more information call 01778 440669/01295 256721, email
andrews.seed@
btconnect.com or
jason@eagleplants.com
directs water onto already suitable or specially designed garden areas where it can soak away is also permitted. Any other front garden paving that does not deal with rainwater on site now needs a full planning application. The Interpave website -
www.paving.org.uk - offers help and guidance. For more information call 0116 2536161, email
info@paving.org.uk or visit
www.paving.org.uk
NEW BRADSTONE ASSURED SCHEME SET TO BOOST BUSINESSES
Bradstone has launched a new installer scheme designed to reward loyalty, drive business leads, ensure full and timely payment and provide professional marketing support for landscaping professionals and contractors across the UK. Bradstone Assured is set to drive sales for stockists, merchants and distributors by helping installers to promote their businesses professionally to consumers and encouraging repeat purchase of Bradstone products by landscapers. The scheme will be promoted through
national PR activity, an integrated digital strategy and e- shot campaigns as well as via in-store POS displays in stockists across the UK, supported by Bradstone’s sales teams. Bradstone Assured installers will receive marketing support to promote their own businesses professionally, high-quality branded workwear and equipment. For more information call 01335 372289 or visit
www.bradstone.com/assured and
www.aggregate.com
6 Garden & Hardware News
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