Corporate


Asda is still Tickled Pink to be playing a key role


A


s Tickled Pink enters its 15th year, plans are well under way to make 2011 a year to remember and the year got off to a great start with the announcement of Asda’s £1 million contribution to help launch Campaign’s tissue bank (see pages 6-7). At the Downing Street reception Judith McKenna, Asda’s Chief Financial Officer, said: “We are


extremely proud that Tickled Pink has helped to launch something as vital and significant as the tissue bank. It’s fantastic to know that the money we’ve raised will play an important role in improving the lives of those affected by breast cancer. A big thank you to all the Asda colleagues, customers and suppliers who have made this possible” This October, Asda shelves will be stocked with lots of pink products, including an exclusive


clothing range by George, and colleagues throughout the country will be raising money for Breast Cancer Campaign and Breast Cancer Care.


To find out what’s happening in your local store for Tickled Pink visit charities.asda.com/tickled-pink/


Look out for more pink Travis Perkins lorries this year


Travis Perkins will aim even higher in 2011


Travis Perkins staff across the UK are celebrating after raising a phenomenal £469,000 in their first year of support for Breast Cancer Campaign and Children’s Hospices UK, smashing their target of £160,000. And to honour this success, the company


has announced that it will be extending the partnership with both charities from two to three years! Since the partnership began in January


2010, staff at more than 600 branches and regional offices have created lots of innovative and fun ways to raise money. And with the second year of the partnership now in full- swing, staff are bracing themselves for an array of brand new fundraising feats. This year will see the return of ‘Travis Pinkins’ day – a day during Breast Cancer Awareness Month when staff will be encouraged to embrace all things pink to raise money. Staff will also be channelling childhood memories on the launch of ‘Super Heroes Day’ by coming to work dressed as Superman, Wonder Woman or even their favourite Power Ranger!


Each of the four regions has also chosen its Judith McKenna at Downing Street 20 focus June-September 2011


very own unique fundraising challenge to complete during the year. These include a 20- mile Thames Walk, a 138-mile coast to coast cycle from Whitehaven to Tynemouth and a


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