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Mother’s Day scheme raises £1.25m H


olly Willoughby has been inspiring the nation to show how much their mum means to them by kicking off


the Mother’s Day tributes on Hallmark’s virtual ‘Mums Wall’. Part of Hallmark’s annual Cards for a Cure Campaign, which has raised a massive £1.25 million for breast cancer research over the past five years, ‘Mums Wall’ was a virtual message board launched to celebrate the special relationship we have with our mums. Mum of two Holly lent her support by becoming the first person to write a message to her mum, Lynne: “My mum means the world to me because…she is everything I want to be.” Other famous faces to pay tribute to their mums included Levi Roots, Rosemary Conley, Greg Rusedski and Coronation Street’s Sue Cleaver. Following in the stars’ footsteps, adults and


children from across the UK took to the ‘Mums Wall’ to post funny, memorable and touching tributes on what makes their mum so special. The five most ‘liked’ messages, voted for by the public, will be made into an exclusive Hallmark Mother’s Day cards in 2012. To date, the £1.25 million raised by Hallmark’s


Cards for a Cure has benefitted a number of Breast Cancer Campaign research projects across the UK. Famous faces up and down the country have been presenting key campaign projects with cheques on behalf of Hallmark. Wild at Heartactor Stephen Tompkinson


presented Professor David Elliott and Dr Alison Tyson Capper, University of Newcastle, with a cheque for £25,000 to help fund a pioneering research project into the reasons why breast cancer spreads.


Singer Rumer (centre) presented a cheque in Bristol


Holly Willoughby’s message to her Mum brought to life by Graffiti Workshop UK


Britain’s Got Talent street dance sensations


Flawless visited Cardiff to present Dr Richard Clarkson with a further £25,000 to help fund a project looking into the way the body destroys breast cancer cells. Finally, singer-songwriter Rumer presented Hallmark’s contribution of £20,000 to Diana Harcourt’s research project at the University of the West of England, Bristol. The project is looking into the effects of breast cancer on the lives of black and ethnic minority women.


Dance group Flawless take to the stage


Stephen Thompkinson (seated) with a £25,000 cheque


focus June-September 2011 19


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