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PARKING TODAY P.O. Box 66515


Los Angeles, CA 90066 DELIVERIES


12228 Venice Boulevard, #541 Los Angeles, CA 90066


PHONE


310.390.5277 FAX


310.390.4777


EDITOR & PUBLISHER JOHN VAN HORN extension 2


jvh@parkingtoday.com


SALES MANAGER MARCY SPARROW extension 3


marcy@parkingtoday.com


ART DIRECTOR SHELLY BROWN extension 5


artdept@bricepac.com


GRAPHIC DESIGN RADUNTY HERMIDA rad@bricepac.com


CLASSIFIEDS / MARKETPLACE KELLEY HAVENER extension 4


kelley@parkingtoday.com


RESEARCH ASSISTANT JOYCE NEWMAN extension 7


joyce@bricepac.com


ACCOUNTING SUE RESTIVO extension 6


sue@parkingtoday.com DIRECTOR OF


OPERATIONS, BRICEPAC ANDY VAN HORN extension 1


andy@bricepac.com www.parkingtoday.com


Parking Today is a Bricepac company


PARKING TODAY is circulated free of charge to those who have an interest in the parking industry. In order to facilitate delivery, readers outside North America are charged $60. Post Office receipt available upon request. Single copy price $15.


Manuscripts, articles, photographs, artwork, product releases and all contributed materials are welcomed by PARKING TODAY; however submissions are subject to editing. Advertisers and advertising agencies assume liability for all content (including text, representations and illustrations of advertisements printed and also any and all claims made against the publisher.)


Publisher’s sole responsibility for error in advertising content extends to correction in the succeeding issue.


PARKING TODAY (ISSN: 10955062) is published monthly by Bricepac, Inc., 12228 Venice Boulevard, #541, Los Angeles, California 90066. Periodicals postage paid at Los Angeles, CA and additional mailing offices.


POSTMASTER: Send address changes to PARKING TODAY, P.O. Box 66515, Los Angeles, CA 90066 In Canada to Station A, POBox 54, Windsor, ON N9A 6J5. Publications Agreement Number 40826055. ©2011, Bricepac, Inc.


36 Regular Features


Point of View ..........................................6 Parking Today News ............................10 Consultants ..........................................38 PT Blog ................................................39 Death by Parking..................................45


New Products ......................................48 Advertisers Index..................................50 Marketplace ........................................51 Dealers, Installers & Suppliers..............52 Upcoming Events..................................54


PARKING TODAY April 2011 Features


volume 16 number 4


8 Parking… Misunderstood and a Very Attractive Investment


12 IntegraPark – 10 Years of Bringing Quality Software to the Parking Industry


16 Control Airport Access Without Eliminating It


18 The Best Continues to Improve 16


On the Cover: Joyce Newman heads for a plane at LAX after parking. On last month’s cover the Serco Bike Patrol Officer was Diogo Piacentini.


22 Parking Gets an ‘Oscar’ 24 Parking Made E-Z


28 ‘Smart Parking’ – More Than Just a ‘Smart Car’


36 Parking Vs. Pop Culture: Law & Order


42 Amateur Parker: The Mysterious City Parking Official


47 Slips, Trips & Falls 22


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