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IntegraPark – 10 Years of Bringing Qu By John Van Horn


“We came from the parking business, we saw a need and


we filled it.” That’s Ruth Beaman, CEO of IntegraPark, talking about her company’s decade of service to the parking industry. Beaman and her partner, Kyle


Cashion, sat with Parking Today to discuss their company and its impact on them and their industry. The parking accounting software manufacturer is celebrating its 10th anniversary this year. “Ten years ago, parking com-


panies were doing reports on [Microsoft] Excel spreadsheets or, more often, on manual forms. It was a real problem,” Beaman said. “We both came from the largest parking company in the country and knew the struggle that man- agers had in providing reports their customers needed.” “Having real-time supervision


is extremely difficult, no matter whether your company is large or small,” added Cashion. “It may take 30 or 45 days for a garage’s report to reach an auditor at the company’s headquarters. An error may be caught, but by then it’s too late.” Beaman was an accounting


manager at Central Parking as well as working with the corporate office team for acquisitions and mergers. Cashion was lured to Cen- tral in 1990 to head its IT depart- ment, where he put his MBA from Vanderbilt to good use. The two believed they could design a sys- tem that would solve many of the problems confronting parking com- panies, large and small. Thus Inte- graPark.


Generic accounts receivable


systems weren’t able to manage thousands of parkers, and it became obvious that a system to do so was needed. The parker accounts receivable information system (PARIS) was born. “Our system was unique,” said


Beaman. “There was no computer- ized system that would track monthly cards, create the kind of reports clients wanted, and allow a central office to monitor mul- tiple parking locations.


Kyle Cashion 12 Ruth Beaman “Some companies installed


PARIS in home offices to control their monthly accounts from one location; others put the system in garages so the staff understood what was happening garage to garage. They wanted to have posi- tive results.” PARIS interfaces with the card


access systems of most major rev- enue control manufacturers. It assumes the on/off function of the system and tells it when to acti- vate or deactivate a card based on rules that have been set by the garage manager. “Basically,” said Cashion,


“the system takes parkers who haven’t paid their parking fees by a certain date and turns them into daily parkers, requiring that if they want to park, they pull a tick- et and pay the daily rate. When their card doesn’t work, they come into the office and deal with their payment issues.” The software allows managers


to invoice their customers individ- ually or by tenant account, and to create reports on all aspects of their monthly card operation. The reports can be designed to fit the needs of the operator or the client, and card data can be monitored at all levels of an operator’s manage- ment structure. IntegraPark is Beaman and


Cashion. She handles marketing and training, while he provides technical and software support. “We produce no hardware,” Cash- ion said. “Our software is available to potential customers for trials. When we offer trials, we seldom don’t make a sale.” The company’s other prod-


uct, Geneva, handles the daily side of parking operations. “Why did we name it Geneva? Well, we had PARIS and frankly couldn’t come up with another acronym, so we went with another Euro- pean capital. “Geneva monitors the revenue control systems in the garages and


provides statistical data to managers both at the local and higher levels. It knows what the revenue control system reports as the


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