news
Buddy teaches a lesson in attendance LEGOLAND character helps schoolkids give 100 per cent
top the attendance charts. The award-winning social enterprise,
B
MOTIV CIC have launched their 100% Challenge for Attendance with pupils at All Saints Primary School in Newton Heath.
Buddy-inspired badges and rewards
will now be available to schools as part of the MOTIV scheme. The 100% Challenge rewards
attendance and attainment recognising excellence and signifi cant improvements in school attendance. MOTIV has run the scheme for four
years, winning plaudits for its social impact - last year 54% of all pupils (aged 5-16) in Manchester had improved attendance. MOTIV Director Rose Marley said:
100% CHALLENGE RESULTS
• Since the launch of the Citywide Attendance Campaign, 29,383 pupils (54% of all pupils aged 5-16) had better attendance.
www.manchester.gov.uk
• 2006/07 Manchester – 50,000 more lessons attended compared to previous Spring Term. • 2007/08 Oldham – 54% increase in 100% attendees compared to previous Spring Term. • 2007/2008 Salford – Individual pupil improvements from 12% to 100% (multi agency approach). • Manchester participating schools, North Manchester High School for Girls, North Manchester High School for Boys and Plant Hill Performing Arts College have all reported improvements in attendance.
• More information on the psychology of rewarding positive school attendance: Institute of Education.
www.ioe.ac.uk/ 3
uddy, the LEGOLAND character, is helping Manchester school pupils
“LEGO is a popular and trusted brand amongst pupils and the LEGOLAND Discovery Centre at the Trafford Centre is an ideal environment to engage youngsters in their learning through play. It’s an ideal message we are putting out for kids – if you work hard, you get rewarded, it’s a lesson for life!” Class assemblies feature role play
to demonstrate what effect poor attendance and lateness can have in the real world of work. The class with the highest attendance from last term will also be treated to a demonstration from the LEGOLAND Discovery Centre team. Neil Crittenden, General Manager of the LEGOLAND Discovery Centre said: “It’s a superb way for us to put something back into the community, knowing we can make a social impact with our LEGO character. “
All Saints Headteacher Lorraine
Tennant said: “We are committed to doing everything we can to give the pupils at this school the best start in life but we can only do that if they are committed to being here, without fail, unless they are sick. The assembly is designed to give them a vision for their future if they work hard and come to school, on time, everyday.’ For more information about The 100% Challenge contact Sam Evans at MOTIV on (0161) 282 8380 or email sam@motiv.
org.uk Find out more about LEGOLAND
Discovery Centre, located at The Trafford Centre, Manchester.
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