We’ve worked with Keiser for over a decade and know that it offers products and training that are wholly appropriate for the classes
D
avid Lloyd Leisure (DLL) selected Keiser equipment for its new
£11m Exeter club, the fi rst opening for the David Lloyd Leisure Group since the merger of luxury chains David Lloyd Leisure and Next Generation. The state of the art 5,760sq m (62,000sq ft) club,
DLL: GYM FLOOR INNOVATION WITH KEISER
CLIENT: David Lloyd Leisure Exeter SUPPLIER: Keiser UK
which is located at Sandy Park next to the Exeter Chiefs rugby ground, offers extensive indoor and outdoor tennis facilities, indoor and outdoor heated swimming pools and a dedicated area for children’s activities. The club also includes a 1,200sq m (12,900sq ft) gym, which is complemented by a comprehensive programme of classes available in three dedicated studios. Other facilities include the Celsius Spa with salt steam room, aromatherapy room, saunarium, ice machine, heated beds and a large spa pool. The club, which opened in December 2010, received
26 M3 Indoor Cycles and six M5 Ellipticals from Keiser. Commenting on DLL’s decision to install Keiser equipment, Rob Beale, group health and fi tness manager, says: “Keiser offers us great support in terms of delivery, installation and training. We have worked with Keiser for over a decade and know that it offers products and training that are wholly appropriate for the classes for which they’ve been designed – classes that are some of the most popular within our clubs.” A variety of classes are run in the bespoke indoor
cycling studio, but DLL has also chosen to blend Keiser M3 bikes and M5 ellipticals into the gym fl oor. Beale
march 2011 © cybertrek 2011
Creating a buzz: Keiser kit includes 26 M3 Indoor Cycles
explains: “We were keen to do more gym-based activities to create a buzz on the gym fl oor. The M5 ellipticals look very different – they’re aesthetically impressive – and so attract attention.” He continues: “We’re always keen to offer our
members the latest equipment and innovations, and the Keiser M3 and M5 are both high quality and cleverly designed. They also give excellent performance and require less maintenance than other equipment.” Indeed, the M3 – the result of over a decade of research
and development – is virtually maintenance-free thanks to an innovative non-wear magnetic resistance system and an anti-slip belt that requires no adjustment. It also offers superior functionality courtesy of an optional onboard computer that provides feedback such as heart rate monitoring and resistance level awareness, as well as complete consistency across all bikes. Meanwhile, the M5 is small and portable, the size of a studio cycle, and is designed to offer an effective group training option. It’s also versatile, ideal for studio-based classes and the gym fl oor. Exeter currently has around 2,100 members, with a goal
of 5,500. Memberships range from £50 to £96 a month. For further information, call Keiser UK on 0845 612 1102 or visit
www.keiseruk.com /
www.davidlloyd.co.uk
Read Health Club Management online at
healthclubmanagement.co.uk/digital 69
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