news and jobs updated daily on
www.healthclubmanagement.co.uk edited by kate cracknell email:
katecracknell@leisuremedia.com
women-only franchises for india Curves now has two clubs in India and has plans for several hundred more
The Indian market is being targeted by two international women-only fi tness franchises: US-based Curves and Portuguese operation Vivafi t. Owned by Q-Mart Retail Ventures,
which holds the franchise for the state of Andhra Pradesh, the Curves site opened in Hyderabad at the end of January. The 256sq m club offers the full
Curves-manufactured circuit, including stretch stations, with women aged 25 to 55 the main target market. There are now two Curves clubs in
India – one in Hyderabad and one in Mumbai. Plans are for several hundred new clubs to be rolled out over the next couple of years.
Meanwhile Vivafi t last month opened a
250sq m club in the Mega Mall shopping centre in Gurgaon, 20km from Delhi. The new club – Vivafi t’s fi rst in India
– offers a hydraulic circuit gym using Vivafi t equipment imported from Portugal. There’s also a group exercise studio for Body Vive, Body Balance and pilates classes, changing rooms and showers. Membership of the club costs 1,800 rupees a month (26). The Mega Mall facility is owned by
master franchisee Manisha Ahlawat. Vivafi t now plans to open 100 clubs in
the Delhi region, starting at the end of 2011, and then aims to expand to other regions from 2013.
equinox launches budget clubs The new clubs offer the same top-
Top-end US operator Equinox has entered the no-frills market with the opening of its fi rst budget clubs, under the brand name Blink Fitness. Charging just US$20 a month, Blink
Fitness launched in January with three locations in the New York area: New Jersey, Westchester and Manhattan. “After the recession hit, we started to
look at places like Planet Fitness and saw an opportunity for us to enter this space with a creative expression of what fast, fun and affordable fi tness can look like,” says Dos Condon, Blink’s vice president.
march 2011 © cybertrek 2011
of-the-range Precor and Life Fitness cardio and strength equipment as at Equinox. There are also stretching areas, plus functional zones featuring Pavigym fl ooring, including elements such as ladder drills and hopscotch. The clubs do not, however, offer group fi tness classes or personal training. Blink targets non gym-goers, who
might not be willing to pay the usual high membership fees, and those wanting a convenient workout option to complement existing exercise routines.
Read Health Club Management online at
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