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Show you care: The FIA Code of Practice communicates a commitment to standards and customer welfare


FIA CODE OF PRACTICE


The FIA’s Code is specifically designed for health clubs and gyms. “The Code is designed to ensure health and fitness operators maintain a basic level of practice to ensure the safety and wellbeing of their customers,” explains David Stalker, executive director of the FIA. “Compliance with the Code communicates a commitment to standards and customer welfare. It’s an important statement to government that the health and fitness sector is a professional industry that takes its operation and duty of care seriously.” The Code of Practice is externally


audited by Active IQ, with government approval via the Offi ce of Qualifi cations and Examinations Regulation (Ofqual).


“Achieving compliance nationwide will enhance the reputation of the fi tness industry and give government increased confi dence in the sector to deliver its public health agenda,” adds Stalker. To comply with the Code, facilities


must meet the minimum legal requirements for health and safety, fi tness instructors must hold a nationally-recognised qualifi cation and they must operate to a set standard of customer care. For more information, visit www.fi a.org.uk


march 2011 © cybertrek 2011


QUEST CASE STUDY: Banbridge District Council


and a period of significant transformation, Banbridge District Council felt it was time to establish a national benchmark in two of its centres: Banbridge Leisure Centre and Dromore Community Centre. “The council’s leisure service had


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already undertaken considerable work to address a number of operational areas and felt ready to address the


EFQM


The aim of the EFQM Excellence Model, put simply, is to help any organisation achieve ‘sustainable excellence’. The assessment framework aims to help leaders deliver strategy and managers to drive improvements while also engaging employees in the change and helping them understand how they can contribute to it. “The EFQM Model helps identify


areas where the effi ciency of internal processes can be improved and focuses on areas that are critical for success – in short, you can deliver increased value


ollowing the appointment of a new senior management team


challenges of the current climate,” says Ben Corr, head of leisure at Banbridge District Council. “Quest offered a means of motivating and raising the self- esteem of the staff, who’d experienced considerable change, as well as informing and infl uencing future thinking and planning using a proactive approach. This was an excellent experience that stretched our services, challenged our processes and transformed our offering. “We’re now working to prepare a


third centre – in Rathfriland – for a new community-based Quest programme that was launched in March.”


with reduced effort. The schemes are designed to help organisations achieve this while providing external proof of their ability to deliver excellent services to their customers,’ says Cachet. The model is based around a


series of fundamental concepts for excellence, from achieving balanced results and adding value for customers through to nurturing creativity and building partnerships. Although not leisure-specifi c, it sets out to give a holistic overview of any organisation, irrespective of size, sector or maturity. For more information, visit www.efqm.org


Read Health Club Management online at healthclubmanagement.co.uk/digital 59


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