interview “ T
o be successful in anything – whether it’s the latest phone, car or gym chain – there are three words today, and
those words are ‘cheaper, better, faster’,” says fitness industry veteran Tony de Leede. “If you can be just one of those things, you will have success. If you can be two – cheaper and faster maybe, or like the iPhone faster and better – then you’ll really make waves.” Talking to de Leede, you get the feeling
that ‘faster’ perhaps stands out among those three factors. “In the world we live in today, it’s all about doing things quicker. People are impatient. But the fi tness industry has never addressed head-on the issue of people claiming not to have time to exercise.” Last year, de Leede therefore launched
a new health club concept in Australia – Fit n Fast – which immediately brings together at least two of his three key words, namely ‘cheaper’ and ‘faster’. Of course, there are already numerous 30-minute workout concepts in existence, and even more low-cost clubs, but as de Leede explains: “I’ve looked everywhere and everyone’s doing cheap, but no-one’s doing fast at the same time.” Fit n Fast offers membership from
TONY DE LEEDE
The serial entrepreneur and former CEO of Fitness First Australia talks to Kate Cracknell about his latest venture – 30-minute budget concept Fit n Fast
A$6.95 a week and is based around the concept of ‘The Quickie’ workout – the notion that you don’t have to exercise for hours to reap rewards. De Leede explains: “A fi tness person will say you should exercise for at least an hour. And if you want to be fi t and strong, if you want to be athletic, you probably do. But most people don’t actually want to be really fi t. They don’t want to run a marathon. They just want to be healthy and live longer. “Eighty-fi ve per cent of people
currently choose to do nothing rather than get really fi t. We believe something is better than nothing, so we’ve created a halfway point where you come in and just do 30 minutes two or three times a week. We don’t promise you’ll lose weight or get very fi t. We just say that, by including this in your life, you will be healthier. “Lowering your resting heart rate can
be easily achieved through moderate cardio activity, and your heart is your most important engine. If we can reduce it by 10 beats per minute, then over the next 25 years you’ll save 132.4 million beats of your heart and it will probably keep beating a little longer as a result.”
26 Read Health Club Management online at
healthclubmanagement.co.uk/digital march 2011 © cybertrek 2011
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