Suunto/MYZONE feeds back results to the member after each workout, so they can keep track of their progress
achieving their goals, leading to improved member retention. Fitness has a direct relationship
with health and wellness, impacting on lifestyle-associated conditions such as diabetes, heart disease and even stress. For almost 30 years, Fitech has been developing and expanding the role of fi tness assessments by offering more tests and a detailed personal report. Our work has brought the health and fi tness world closer to the general health industry, which is a strong and growing market. Today, many health clubs offer very
comprehensive fi tness and wellness checks using Fitech, including on- site cholesterol and diabetes tests. Primary healthcare is becoming more and more important to the health of the nation, and we believe that health clubs should play a crucial role. Both government and corporations
are investing millions of pounds every year in employee health initiatives. With 22 million working adults in the UK, the evolution of health clubs into wellness centres – which offer broader assessment services and interventions – will not only provide an invaluable public service but also a lot of new members.
march 2011 © cybertrek 2011
We know that achieving results means happier members and increased retention
STEVE NEWELL BUSINESS DEVELOPMENT MANAGER SUUNTO/MYZONE FITNESS
The health club market has seen some changes over the years, but there’s one fundamental reason why people continue to join clubs, and that’s to get results. We know that achieving this means happier members and increased retention. Key to this process is helping
members to understand where they are to start with, and this requires measurable data. Historically, fi tness tests were a
time-consuming process with your instructor. Technology has changed to speed up this process, but we’ve seen a simultaneous shift towards low-staffed gyms where paying extra for personal training is often the only way to get this sort of monitoring – something I would consider to be an essential service. So what happens to members who can’t afford PT? How often are they assessed, and what happens in between?
MYZONE Fitness – now an
offi cial partner of Suunto – offers members an easy way to benchmark where they are to begin with, and to assess themselves each time they visit the club via an online platform and heart rate-based training. Via MYZONE checkpoints,
members register their heart rate belt and key biometric data such as resting heart rate, blood pressure, body weight and fat percentage – their ‘starting point’. They then wear a Suunto heart rate belt and/or M Series heart rate monitor whenever they exercise, both in and outside of the gym. This monitors their heart rate in real time, as well as allowing for measurements such as BMI and a one-mile walk test in line with ACSM guidelines, with data uploaded wirelessly and automatically to the MYZONE kiosk whenever they visit the club. Members are then sent a summary
of each workout direct to their iPhone/email account, helping them to keep track of the results they’re achieving on an ongoing basis.
Read Health Club Management online at
healthclubmanagement.co.uk/digital 45
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