project profi les
SUPPLIER SHOWCASE
WHAT SORT OF DEALS ARE HAPPENING IN THE MARKET AT THE MOMENT? WE SHOWCASE THREE RECENT PROJECTS
London luxury: The new fi t-out, including Matrix’s 7xe cardio and G7 strength ranges, has taken the club from ‘premium economy’ to ‘business class’
CITYPOINT & MATRIX: MEETING MEMBER EXPECTATIONS
CLIENT: The CityPoint Club SUPPLIER: Matrix Fitness
since it opened, it has attracted professionals working across the banking and legal sectors, who were drawn to the Club’s ‘quiet enjoyment’ philosophy. Today, the club is owned and operated by The Playgate
T
Group, which acquired it at the beginning of 2006 and which currently owns and manages three other clubs in London: Market Sports in Shoreditch, Slim Jim’s Health Club in Broadgate and The Bankside Health Club in the iconic Blue Fin Building on Southwark Street. At the time of purchasing The CityPoint Club, the
membership had dropped to 1,200 and the quality of the facilities no longer refl ected the club’s original understated luxury. However, as Jeremy Taylor from The Playgate Group explains: “Five years after taking over The CityPoint Club, and thanks to a great deal of hard graft, the club is now thriving once again.” Membership is now up to 2,200 – the ideal capacity for the club, which prides itself on providing an oasis of calm in one of London’s busiest areas. A refurbishment of the club was completed in mid-
December 2010 and a full range of Matrix Fitness equipment was installed in the gym – taking the facilities
march 2011 © cybertrek 2011
he CityPoint Club, in the heart of London’s City, has long been recognised as one of the capital’s leading independent spa and health clubs. Ever
from ‘premium economy’ to ‘business class’, according to Taylor – ensuring the offering is now of the quality and standard the club’s members expect and appreciate. The gym features around 50 pieces of Matrix Fitness
equipment, including the 7xe cardio range with Virtual Active – which allows users to work out to footage of iconic scenery and landscapes from around the world – the G7 strength range and three Functional Trainers. “We feel that the new equipment fi ts in very well with
the club – it has gone down a storm with our members,” continues Taylor. “We’re committed to continually introducing the latest and most effective innovations in fi tness to our members, and are pleased to be one of the fi rst clubs in London to feature the Virtual Active programme, which has proven to be a particularly popular addition to the gym. Our members are seasoned travellers and many of them have visited the locations featured in the programme, which adds a level of interest and enjoyment to their workouts.” Taylor adds: “The 7xe range and G7 series have also
been very popular among our personal trainers.” “The CityPoint Club is one of a number of high profi le
and strategic installations in capital cities around the world for Matrix Fitness, with other cities including Paris and Tokyo,” comments Daniel Clayton, VP of Johnson Health Tech Group, Matrix’s parent group. The CityPoint Club also features a luxurious spa with
seven treatment rooms, a 20m ozone-treated swimming pool, plunge pools, two squash courts, sauna and steam room, two studios and a group cycling studio. For more information, visit
www.thecitypointclub.co.uk or
www.matrixfi
tness.co.uk
Read Health Club Management online at
healthclubmanagement.co.uk/digital 67
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76