refurbished & remanufactured
Nicholas Pugh, president/CEO,
Fit4sale.com
O
ur largest customer at the moment is Sport Life in Kiev,
Ukraine, which has seven clubs due to open this year – ranging from 4,200sq m (45,200sq ft) to 5,200sq m (56,000sq ft) – taking the chain to 12 sites. Sport Life has designated Fit4sale as the exclusive supplier of all fitness equipment for
all of its facilities, including spa and pool equipment, flooring, lockers, accessories and more. Each new club will spend around US$350,000 on equipment and receive more than 180 pieces including strength, CV and free weights.
We believe that Sport Life’s
methodology – keeping your overheads low, your customers happy and maintaining great management, staff and equipment – can be applied to pretty much any business, and that we
“The key ingredient to our growth is sustaining continual cost controls, including purchasing quality remanufactured fi tness equipment. Fit4Sale has made this possible, saving us between 30 and 60 per cent on the retail cost of new equipment but still offering quality as good and dependable as any new equipment. The remanufactured CV stations in our fi rst facility, which opened fi ve years ago, are due for replacement simply due to the fact that they’re older models – they still run very well.” Dimitri Ekimov, president and CEO, Sport Life Investments Group
Jackie Walker, project manager, Staffs Fitness
A
t Staffs Fitness, we’ve worked hard to build a reputation based on
quality and personal service, and many of our customers come back time and again. As the recession hit businesses badly, we’ve found that buyers are increasingly spreading the cost of their replacement programme over longer periods of time, often updating small areas as finances
allow, instead of going all-out on a full refurbishment. Birchwood Leisure Centre in
Hertfordshire had previously updated its CV section with refurbished Precor stations from Staffs Fitness, and approached us again in mid-
2010 to carry out a similar project on the strength section. The site falls under the banner of Hatfi eld Town Council, so everything had to get council approval; the equipment – £5,000 of refurbished Life Fitness resistance machines – was fi nally delivered at the end of October.
can make a signifi cant contribution in many of those areas. Fit4sale is able to supply any size of facility, small or large, with high quality commercial products at huge savings. Our knowledge and networks in
the health club world, and our own experience as club owners in the US and Mexico, are vastly valuable to our customers. We can offer sound knowledge and advice in everything from equipment, fl ooring, facility design and layout to lockers, dumbbells and plates, and can pretty much do it all when it comes to opening a facility anywhere in the world. As a result, we do very well in the international markets. This year we will open a full
remanufacturing facility in Kiev, to enable Fit4sale to directly support the massive growth of Sport Life facilities and allow immediate distribution of our products to other surrounding countries. The equipment for remanufacturing at the Kiev site will come from the existing Sport Life clubs, as well as from the US.
“Council budgets are being stretched and value for money is all-important. We always get a deal from Staffs Fitness that satisfi es the monetary limitations that the council puts on us, as well as the high expectations that our customers place on us for good quality equipment.” Mike Speddy, leisure services manager, Hatfi eld Town Council
Operators’ perceptions of
remanufactured kit have changed. Our remanufacturing process ensures the equipment is ‘as good as new’ Graham Bertrand, MD, PTE Group
54 Read Health Club Management online at
healthclubmanagement.co.uk/digital march 2011 © cybertrek 2011
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