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info@KcCreationsinc.com
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info@myshoppingtree.com 8 January 2011
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NEW NUMBERS from the Cen- sus Bureau show that the overall growth of the online population in the U.S. is stagnating, and most future growth will come from increases in minority audiences including Hispanics, blacks, se- niors and children. The report from eMarketer shows that Hispanics are the fastest growing segment of the U.S. population, and their numbers are expected to grow by nearly 10 million people between 2010 and 2014. Next year, 62.9 percent of the US Hispanic popu- lation, or 32.2 million Hispanics will be online, the online research site says. The results of the 2010 census could push those estimates up even further. While the bureau has con-
sistently projected strong growth within minority populations through 2050, the new fi gures for all races may change more than the bureau projected. The census’s open-ended questions on racial and ethnic background, including a write-in answer for fi lers who did not feel their background could be explained by a single check box answer, caused much confusion and comment, eMarketer says. It is still unclear how respondents identifi ed themselves and their families. The African-American Internet user population is some- what smaller but also on the rise, and it is forecast that nearly 26
million blacks will go online at continued on page 30
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