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Go Back to www.IndependentRetailer.com NEW PRODUCTS Outdoor Hands


WITH EVERYONE feeling the full effects of winter, it can be espe- cially hard on those who spend frequent time outside. That was the impetus behind the develop- ment of Outdoor Hands, created by a Georgia pharmacist whose wife’s hands always cracked in the colder months, and noth- ing seemed to work. “Company co-founder, Austin Gore, has a daughter who challenged him to come up with something to help her mom’s hands,” says company owner, Robert Fine. “So Gore, a clinical pharmacist, developed this lotion which not only works, but was met with raves from nurses at the hospital where he practices.”


Outdoor Hands contains a


unique blend of certifi ed organic oils and botanical extracts, which heals, soothes and moisturizes damaged skin. “It contains no min- erals oils, petrolatum, glycerin or lanolin, so there’s nothing to im- pede the absorption of moisture and healing agents by dry and damaged skin,” Fine says. “You can actually feel the lotion being


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absorbed as it’s applied.” The prod- uct has really started to take off in recent months, thanks to advertis- ing on syndicated radio programs and an unpaid endorsement from Pro Bass fi sherman, Joe Thomas, who liked it so much he contact- ed Outdoor Hands and said he’d vouch for it at no charge. Outdoor Hands wholesales for


$6 a tube in a display pack of 12, and it comes with an extra tube so potential customers can test and feel it. It retails for $11.99, but because only a small amount is needed, each tube is long lasting. “We’ve got a special deal going on right now,” Fine says. “Anyone continued on page 26


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.ITSITHEBAGLLC. 22 January 2011


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