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HOW OFTEN do you reuse your shower towel? If it’s several times a week, what was the last part of your body you dried? Are you sure? That disturbing question is what led graphic designer, Adam Ross to invent the True Clean Towel, a new entry into the towel market that indicates which part of the towel should be used ev- ery time to dry specifi c parts of your body. “People laugh when they fi rst see it, but then they go, ‘Oh, I get it,’” Ross says. “It’s not rocket science, and everyone can relate to it.” The True Clean Towel is a full


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18 January 2011


fi ve feet tall and 2½ feet wide, and was created as a novelty item that people can use over and over again. “I wanted to cre- ate something that people will actually use, and not just laugh at and stick in a corner,” Ross says. The True Clean Towel is just now being made available at various retail outlets, having been invented just six months ago. “We sell mostly to brick and mortars, and the independent gift shops are doing real well with it,” Ross says. “We see lots of potential in retail, apparel, women’s stores or anyplace that sells towels. They fi nally have a new item to add to their lineup,” he adds. The True Clean Towel


wholesales for $12 each, with a suggested MSRP of $24. Mini- mum order is two dozen, but Ross says it’s selling fast wher- ever it appears. The product


comes with a cardboard cutout that sits under the towel on the shelf and shows its functions. “Everyone has a good laugh when they see it, but everyone also sees the point,” he says. “It especially makes sense for col- lege kids, who are not known for doing their laundry in a timely fashion.” Right now it is available in a neutral two-tone grey color, but Ross says he expects to have fi ve new color patterns available within the next six months. He also sees an extension of the brand coming shortly. “We’d like to take the True Clean Towel to the next level with hand and face towels,” he says. ■


For more information: True Clean Towel 510 East 11th Street, Suite #2 New York, NY 10009 Tel.: 646-461-2204 Email: hello@truecleantowel.com Website: www.truecleantowel.com


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