Go Back to www.IndependentRetailer.com COVER STORY 2011 Business


Leaders Forecast continued from page 101


Noting that Country Club USA


absorbs many of the price in- creases of his raw materials, Ladd says, “We understand very well that our success is tied into our customers’ success. Big or small, they’re all very important to us. We’ll help guide them to their successful goal.” And Ladd sums up his company philosophy this way, “If you have a rash, you go to a skin doctor. If you want sheets, come to us. It’s that simple.” Another company with high


hopes for 2011 is Moda Collec- tion, a wholesaler of both generic and designer sunglasses. Greg


Mace, president of operations for Moda, is equally upbeat about his company’s prospects, but it’s because he and his team have been working hard all year to build a strong reputation and goodwill among their custom- ers. “Our business hasn’t been affected too much,” Mace says. “We stay ahead of the game be- cause we keep coming out with new styles and trademarks.” For example, Moda carries the Xero and Vanquish sport styles, both of which are very popular with men. “We’re also having success with the ‘Jewel Candy’ brand,” Mace says, “a women’s rhinestone enhanced sunglass with a distinc- tive ‘JC’ brand on the temple.” Moda also carries 10 other


types of their own trademarked name and designer inspired brands, which compare well to Gucci and other name brands. Asked what he thought others should do to survive until things get better, Mace cites his own company’s efforts. “We just stock up on inventory from February through July. We don’t want to run out. We also keep expanding our line,” he adds, something he thinks other companies would do well to emulate. Mace also notes that Moda is being proactive in attempting to expand its client base. “We’re going to do more trade shows in 2011, including the February ASD show in Las Vegas,” he says. “We also have


continued on page 103 


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102 January 2011 is Now INDEPENDENTRETAILER


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