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FOR THOSE who grind their teeth while sleeping, fi nding some relief can be an exercise in frustration. “Dentists can charge you anywhere from $400 to $600 for a custom fi tted appliance,” says Glenn Ban- croft, VP of Total Gard Co., makers of the Stress Gard mouth guard. “Our device works because you take it out of the box and pop it in your mouth,” he adds. The simple to use item is an extension of a sports mouth guard that Ban- croft and his brother, orthodontist, James Bancroft, developed. “The big difference between what others sell and what we provide is the old kind needed to be boiled and then


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Best Prices, Best Quality, Best Service 32813 Ocean Beach Dr, Lewes, DE 19958


Ref -er ences:


Shawn Thomas, Specialty Leasing Manager, Centre of Salisbury, 410-548-1696 Donna Elston, Specialty Leasing, Cherry Hill Mall, 856-662-7441, ext. 13


28 January 2011 $


fi tted to your mouth. Ours fi ts right in with no measuring or fussing,” Bancroft says. Total Gard was originally selling


to dentists and orthodontists, but then Bancroft realized he could just as easily market the Stress Gard himself. “I set up a web page and got featured in a few catalogs,” he recalls. “The sales took off from there.” Preferring to stick with more local outlets, Stress Gard is now available at select mom and pops and independent retailers, and the reaction has been strong. “Thanks for the best dental guard I have ever used,” says one tes- timonial on the company’s site, TotalGard.com. “Having tried four or fi ve other guards, from the ‘boil to fi t,’ to others that just don’t stay in position, the Stress Gard is by far the most comfort- able and effective. I have been using the Stress Gard for over two months and it shows no wear at all.” The Stress Gard teeth protector


wholesales for $4.25 and retails at $14.95, with no minimum order required, shopkeepers can order a small quantity to see how they sell. Bancroft is confi dent they’ll move quickly, as he has already


continued on page 30 is Now INDEPENDENTRETAILER


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