ecobriefs


Green Marketplace Environmentally Conscious Behavior is Encouraging


With more organic foods and sustainable products becoming available, it’s a bit easier to go green these days, and consumers are respond- ing. The latest annual study by the Natural


Marketing Institute finds that we are increasingly taking bags with us to the


store, avoiding brands that don’t reflect our values and making better transpor- tation choices, including carpooling and using public transit.


Gigantic Grid Global Benefits of World’s Largest Public Computing Project


A recent big idea has IBM’s World Commu- nity Grid tapping into the computing power of millions of linked personal computers to help solve the global water crisis. Scientists from China, Brazil and the United States will make use of formerly idle process- ing capacity among volunteered PCs to develop water filtering technology, clean up polluted waterways and find treat- ments for water-related diseases. While the idea of aggregating thou-


sands of individual computers to create a virtual supercomputer to process data is not new, Grist.org reports that it’s the first time the approach has been used to tackle one of the planet’s bigger environ- mental problems. To do that, the scientists need to run


millions of computer simulations as part of their Computing for Clean Water proj- ect. “They believe they can collapse tens or even hundreds of years of trial and error into mere months,” says spokesper- son Ari Fishkind.


To join the Clean Water or Clean Energy projects, download the software at WorldCommunityGrid.org.


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